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Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

They say, “Good things come in threes!” But who are ‘They' and what's good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

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Avoid The Superman Syndrome – You Need The Justice League

When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…

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How To Land The Right Client (Hint: It's About Connections)

I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…

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How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

Life Happens This past weekend, I was attempting to clean out my basement. Loaded on shelves were tons of Bankers' Boxes filled with personal and business records dating back to the 1990s. Loaded in there were memories and important things like the Title to my wife's 2003 car and the original documents from when we…

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