News, articles, tips & tricks

Why is Artificial Intelligence so Bad at Sales and Marketing?

Auto – Correct? When I'm walking my dog, she picks up sticks and I take a picture. Then, instead of sitting there trying to type, while I'm walking a dog, I hit voice prompts and I record my voice and it transcribes it into text. When I get home and look at what the autocorrect…

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The Bento Box And How To Bite Size Your Marketing Message

The Lunchbox When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. It was a little metal box that mom would pack a sandwich and maybe put an apple in, and maybe some chips wrapped up in tinfoil. And then you'd have a thermos,…

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Why Social Media is NOT Effective As Advertising (Well Sort Of)

Today, I'd like to talk about a trend I've observed. It's a trend that's turning into an engagement epidemic in social media. It uses polls and questions to try to create more attention, thinking that will create more sales. Some of these polls will get a thousand people to check one of the boxes, but…

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Want Clients To Really Take A Look? Put It In An eBook

[vc_row][vc_column][vc_column_text] 70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 70247 or an elephant eating peanut butter? Now, chances are, you'd have an easier time remembering the elephant because it is a visual and it also involves multiple senses. You may love or hate peanut…

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Critical R.A.C.E. Theory and How To Win With YOUR Business

[vc_row][vc_column][vc_column_text]Today I want to talk about critical R.A.C.E Theory. Now I'm not talking about the kind of Critical Race Theory that's taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I'm talking about today has to do with the acronym…

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Content Marketing Trends – Is Your Business Chasing The Wrong Ball?

I don't know about you, but I get inundated with people pitching me online. It's something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it's coming and then boom, they hit you…

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