News, articles, tips & tricks

A Bolt Of Lightning – Inspiration vs Disruption

George Carlin famously said, “Electricity is really just organized lightning.” When it comes to business, we think of lightning strikes as a brilliant idea, but it's also a type of interface cable for computers. When lightning from the sky hits your business, you may need both. There's a myth out there that lightning never strikes…

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Life Just Happens… While You're Running Your Business

I'm sure you've heard the saying, “Time flies when you're having fun.” It's really hard to believe I've been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

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What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

I'm going to make an assumption, you don't want to open your email and see that you've been added to an email list that has nothing to do with you or your business needs. Frankly, it's a waste of time and it can cause you to have a negative opinion about the company or brand…

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Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

Are your marketing systems working for you? Well, maybe you should stop gambling and start winning. Now, there is nothing absolute about any kind of marketing or advertising, or any kind of art in general. There's no way to predict what's going to happen, but there are ways to align concepts that are going to…

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How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…

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