There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…
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Time heals all wounds; it's just that the older you get, the more time it takes to heal. In the last post, I talked about ending up in the hospital. I have been on the mend, but the two weeks since have not been enough to get me back to 100%. I had a week…
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So let me level set here. At the time of this writing, I have around 4500 friends and followers on Facebook, 4500 connections and 3500 followers on LinkedIn, and probably another 1000 people who are unique on Bluesky, Instagram, and Threads. I think it's safe to say that I am connected to over 10,000 individual…
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Recently, we had a little bit of disruption here at the Basilico domicile. It was a tragedy beyond the pale… The ice maker on our fridge stopped working. Broken & Fix It! When we bought our old house, it had all new appliances. It took ten to twenty years before we needed a repair person…
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Back in 2016, I wrote my third book, “The Bacon System.” iPhones and social media were in their infancy. It was a quaint time when you could post to social media about yourself or your business, and the social systems and the algorithms were designed to get you as much engagement as possible. I was…
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Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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