I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what's the experience in between? What kind of experience is your user having to get to that point? What are the impressions…
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Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you've been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…
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It was exactly five months ago today that I started writing my book, Toilet Paper Math. It's been a journey. I can see why people will pay upwards of $20,000 to have a book created and published for them. It's a lot of work. Not only is it a lot of work, but I had…
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If I was to call you stupid how would you feel? You'd probably be offended, but I can guarantee, the message would get your attention. I'll explain that in a bit. The first thing I want to talk about is systems. I just finished writing my fifth book called “Toilet Paper Math“, and it explains…
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In our current business environment, there's a lot of opportunities to be taken advantage of. There's a lot of spam email, spam calls, and even ways that your identity can be used against you. Let's have a little talk about some of the top scams and spams that are out there that you need to…
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I don't know about you, but I subscribe to a lot of emails, I also get a lot of emails that I don't subscribe to. Of course, they're usually just pitches saying, “Hey, buy my thing.” And then there's a followup email that says, “Hey, did you get the last email that I was trying…
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