Face-To-Face Networking I don't know about you, but I still find a lot of value in face-to-face networking. I like to get out at least once a week and go to a networking meeting. Meeting new people, learning about new businesses, and learning new things is exciting for me. There's a lot of interesting people,…
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Let me ask you a question: Do you sleep well at night? More importantly, have you ever woken up with a great idea and then went back to sleep and forgot about it? Have you ever been walking your dog or at a meeting and you had a great idea and you said, “Man, I've…
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Recently, we had a little bit of disruption here at the Basilico domicile. That's got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It's not like any of us love doing laundry, but, when your…
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Today, I'd like to talk about toilet paper, more specifically, toilet paper math. Bear with me because I know you're asking yourself, “Self, what does toilet paper have to do with online marketing?” I'll explain, but first let's look at the history of toilet paper. Have you ever noticed that toilet papers squares, are in…
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Two Brands If you are somebody who's running a business, owns a business, or working in business – chances are you have two different brands on social media. You have a personal brand and you have a business brand. People will form opinions based on what you post in both, but sometimes they merge. A…
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Let me ask you a question. Have you ever gotten emotionally charged from a Facebook post? Well, of course, you have. We all have. If you haven't, check your pulse, because that's just what it does. It keeps us engaged by getting us emotionally charged. In an interview coming up with Brian Kinghorn, who teaches…
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