This is part two of my Foresight 2020 series (looking back to forge ahead and make next year the best year ever). I want to explore how and why I think email marketing is going to be bigger and better than ever, next year. Turning Controversy Into Social Capital I don't know if you watch…
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For the end of the year, I wanted to do a series called Foresight 2020. It's based on hindsight 20/20. In other words, we can look back and see what happened. I want to focus on looking ahead to next year to make it the best year possible. The Twilight Zone Let me start with…
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I have some sad news to report. Our beloved dog, Buddy Guy, crossed over the rainbow bridge last Monday. I wanted to use this opportunity to discuss how the death of a pet can make social media and the world a better place. It's hard to lose anyone. As a matter of fact, over the…
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When Black Friday Comes… I'm writing this just before Thanksgiving. I'd like to talk about five ways to give thanks to your clients this Thanksgiving and maybe even next Thanksgiving. There's a tradition in the United States called Black Friday. Black Friday is one of my favorite Steely Dan songs. When Black Friday comes, I'm…
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Today I want to talk about the question: Does it pay to join the online pay-to-play game? It may – but it's a gamble. Connect & Pitch Makes Me Cranky Let me ask you this: Have you ever just woken up cranky? Today I woke up in a cranky mood. Maybe it's lack of sleep.…
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What you need, baby. I got it. What you need, do you know I got it? All I'm asking is for a little respect. Now, I'm sure that most of you recognize that little ditty as a song by the Queen of Soul, Aretha Franklin. That's what we're going to talk about today – giving…
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