News, articles, tips & tricks

The Big Lie That Limits Your Business Growth?

I want to talk about the big lie that limits your business growth. People are always looking for the magic bullet, the easy button, something simple that they could do that's going to change the course of their business. The lie people tell themselves is, “If I could just….“. People ask themselves this question all…

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Why Your Story Matters? Marketing Is Easy and Strategy Is Hard!

I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It's hard to…

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The Ultimate Sales Question – How Can I Help You?

I want to talk about what I like to call the ultimate sales question. When you're selling or talking to clients, the first thing that you have to think about is: what problem do I solve? In most 12-step programs, step number one is realizing that you have a problem. Hopefully, your clients or potential…

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How-To Simplify Your Marketing – What Would Mr. Rogers Do? WWMRD

It's a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won't You Be My Neighbor?” Now some of you are saying, “Oh, that's Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early '60s…

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