So let me level set here. At the time of this writing, I have around 4500 friends and followers on Facebook, 4500 connections and 3500 followers on LinkedIn, and probably another 1000 people who are unique on Bluesky, Instagram, and Threads. I think it's safe to say that I am connected to over 10,000 individual…
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Recently, we had a little bit of disruption here at the Basilico domicile. It was a tragedy beyond the pale… The ice maker on our fridge stopped working. Broken & Fix It! When we bought our old house, it had all new appliances. It took ten to twenty years before we needed a repair person…
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Back in 2016, I wrote my third book, “The Bacon System.” iPhones and social media were in their infancy. It was a quaint time when you could post to social media about yourself or your business, and the social systems and the algorithms were designed to get you as much engagement as possible. I was…
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Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…
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Arguably, three states in our country are famous for gold: Alaska, California, and New York. California had a gold rush in 1849. Although it was not a state yet, Alaska had a gold rush in 1896. New York is famous in more modern times because of Wall Street and the financial trading in Gold and…
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Your business has changed in less than a week unless you live under a rock. This has nothing to do with politics, but economics. If you run a business that resells products from overseas, the cost of what you sell has gone up. If you run a SAS or service business, the cost of running…
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