Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Sales & Marketing… It’s a MATH Problem

Advertising, Blogging, Business Systems, C-Suite Topics, Client Expectations, Communication, Content Marketing, Engagement, Marketing Tips and Tools, Mindset, Relationship Marketing, Strategy, Writing ContentLeave a comment

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

Moral Marketing… (and why it’s tough)

Accountability, Artificial Intelligence, Buyer's Journey, C-Suite Topics, Community, EMail Marketing, Relationship Marketing, Reputation, Sales, Social Networking, Story, Strategy, Value PropositionLeave a comment

This is the time of the year when there tends to be a heightened sense of humanity, spirituality, and morality in the air. Business slows down, and we start to think about something more than ourselves while being thrown into the mix of chaos, hustle, and short emotional fuses. Have you ever heard the phrase,…

Look Back… Move Forward

Artificial Intelligence, Blogging, Buyer's Journey, C-Suite Topics, Client Expectations, Consistency, Content Marketing, Generating Sales, Managing Change, Questions, Relationship Marketing, Strategy, Targeted MessagingLeave a comment

At the beginning of 2023, businesses were facing the possibility of rising inflation, a recession, and workforce shortages. Then, the tech business community added some spicy Artificial Intelligence into the chaos soup. While the Bitcoin Bros were trying to pass themselves off as ChatGPT prompt writing gurus (making $100K or more), sales teams were tasked…

Winning Lessons from 2023

Accountability, Advertising, Blogging, Branding, C-Suite Topics, Perfect Customers, Return On Investment, Sales, Story, Strategy, Success, Systems, Targeted Messaging, Thought Leadership, Value Proposition, Writing ContentLeave a comment

To some of you, 2023 was a cakewalk compared to 2021 and 2022. To others, this was the most challenging year ever. Either way, I agree with you! Whether it was good or bad, you probably grew personally, fiscally, and/or physically. Every day, running a business is a challenge. Yet, throughout the year, situations, circumstances,…

Fail Forward

Branding, C-Suite Topics, Communication, Content Marketing, EMail Marketing, General Marketing, Purpose, Social Media, Story, Strategy, Thought Leadership, Writing ContentLeave a comment

I have failed. When I wrote my book, It’s Not About You, It’s About Bacon, I thought I would finally find fantastic success. I had dreams of speaking worldwide, pontificating about the virtues of Relationship Marketing. In short, I thought I was going to be rich and famous. The rich did not happen. I sold…

It’s the Most Thankful Time of the Year

Accountability, Business Systems, Business Tools, C-Suite Topics, Change Management, Communication, Education, Engagement, Entrepreneurship, Human-To-Human, Innovation, Purpose, Strategy, SystemsLeave a comment

It’s that time of the year when business starts to wind down, and people are looking forward to the holidays. Not in the marketing business. This is the busiest part of the year, prepping our clients for new business in 2024. We’re tweaking our brands and checking it twice, revamping websites, and optimizing systems with…

What is Relationship Marketing?

Branding, Business Systems, Business Tools, C-Suite Topics, Content Marketing, Customer Relationship Manager, Data Mining, Engagement, Follow-Up, Relationship Marketing, Return On Investment, SalesLeave a comment

(and Why it Matters in Business-to-Business Sales) I’ve heard it said that to succeed in business, you must master business tools. Some businesses make do with what they can afford, while others highly invest in cutting-edge technologies. Customers have invested in integrated systems like Microsoft Dynamics, Salesforce, Hubspot, ZoomInfo, and others. At the same time,…

How Well Do You Vet Your Prospective Clients?

Case Studies, Content Marketing, EMail Marketing, Landing Pages, LinkedIn, Sales, Strategy, Technology, WebsitesLeave a comment

People still laugh when I tell them I was the keynote speaker at a Pooper Scooper convention. There is big business in poop. But even more than that, pets are a big business. In 2022, Americans spent almost $139 billion on their pets. Pets are like children to some people. Food and healthcare are the…

What do Your Leads… LEAD to?

Advertising, Blogging, C-Suite Topics, Cold-Calling, Content Marketing, Generating Sales, Google AdWords, Google Analytics, Sales, Spam, Targeted Messaging, WebsitesLeave a comment

If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I…

Falling for the Forest from the Trees

Branding, C-Suite Topics, EMail Marketing, Google AdWords, Google Analytics, Relationship Marketing, Sales, Search Engine Marketing, Search Engine Optimization, Social Media, Targeted Messaging, Thought Leadership, Website Maintenance, Websites, Writing ContentLeave a comment

As a golfer, the falling leaves are annoying, but the views from the fairways are stunning. Fall is in full bloom. Not only are the leaves turning colors, but you notice individual trees more because you will see a mix of orange, brown, red, yellow, and green colors. Each tree stands out more when they’re…