Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Artificial Intelligence Apps – A Solution in Search of a Problem

Artificial Intelligence, Awareness, Business, Business Systems, Content Marketing, Disruption, Human-To-Human, Innovation, Organic Marketing, Questions, Relationship Marketing, Strategy, Website Maintenance, WebsitesLeave a comment

Have you ever fixed something, only to discover it broke something else? It happens to me all the time. Case in point: I was fixing some leaking outdoor hoses. As I was pulling them off, the hose reel broke. It often happens with computers, too, and especially websites. You install a WordPress plug-in to fix…

Antisocial Social Media and LinkedIn Means Business

Advertising, Awareness, Branding, C-Suite Topics, Change Management, Disruption, Engagement, Human Capital, Human-To-Human, LinkedIn, Mindset, Reputation, Sales, Social Networking, Strategy, Technology, Thought LeadershipLeave a comment

There is a saying in marketing: “If you want to piss off half of your audience, post about politics, religion, or sex (men vs. women).” You can be assured that certain social media platforms actively promote content that creates division or anger to get the clicks, comments, and engagement that keep people engaged. I am…

When All Else Fails… Try Less

Accountability, Advertising, Artificial Intelligence, Awareness, Business Systems, Buyer's Journey, C-Suite Topics, Content Marketing, Feedback Loop, Human-To-Human, LinkedIn, Questions, Relationship Marketing, Sales FunnelLeave a comment

Time heals all wounds; it’s just that the older you get, the more time it takes to heal. In the last post, I talked about ending up in the hospital. I have been on the mend, but the two weeks since have not been enough to get me back to 100%. I had a week…

Attention vs Intention

Accountability, Attention, Awareness, Blogging, Business, Business Systems, C-Suite Topics, Client Expectations, Communication, Consistency, Disruption, Engagement, LinkedIn, Return On Investment, Technology, Thankfulness, WebsitesLeave a comment

So let me level set here. At the time of this writing, I have around 4500 friends and followers on Facebook, 4500 connections and 3500 followers on LinkedIn, and probably another 1000 people who are unique on Bluesky, Instagram, and Threads. I think it’s safe to say that I am connected to over 10,000 individual…

Icing the Deal… By Disrupting the Way You Think About Change!

Accountability, Business Systems, Change Management, Disruption, Emotional Intelligence, Managing Change, Project Management, SuccessLeave a comment

Recently, we had a little bit of disruption here at the Basilico domicile. It was a tragedy beyond the pale… The ice maker on our fridge stopped working. Broken & Fix It! When we bought our old house, it had all new appliances. It took ten to twenty years before we needed a repair person…

Social, Networking, and Social Networking

C-Suite Topics, Engagement, General Marketing, Human Capital, Human-To-Human, Mindset, Relationship Marketing, Social Media, Social Networking, TrustLeave a comment

Back in 2016, I wrote my third book, “The Bacon System.” iPhones and social media were in their infancy. It was a quaint time when you could post to social media about yourself or your business, and the social systems and the algorithms were designed to get you as much engagement as possible. I was…

Who are You? Your Customers are a Mirror!

Accountability, Branding, Business Systems, C-Suite Topics, Client Expectations, Coaching, Communication, Company, Consumer vs B2b Marketing, Entrepreneurship, Generating Sales, Investing In Yourself, Managing Your Business, Niche Marketing, Purpose, Questions, Systems, Thought LeadershipLeave a comment

Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…

There Is GOLD in Them Thar Bills

Artificial Intelligence, Attention, Awareness, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Client Expectations, Cold-Calling, Consistency, Content Marketing, Data Mining, EMail Marketing, Emotional Intelligence, Engagement, Human-To-Human, Mindset, Perfect Customers, Relationship Marketing, Social Networking, Strategy, Thought LeadershipLeave a comment

Arguably, three states in our country are famous for gold: Alaska, California, and New York. California had a gold rush in 1849. Although it was not a state yet, Alaska had a gold rush in 1896. New York is famous in more modern times because of Wall Street and the financial trading in Gold and…

Got Chaos? Adapt, Innovate, Communicate

Business Systems, Business Tools, Change Management, Communication, Disruption, Entrepreneurship, Investing In Yourself, Managing Change, Managing Your BusinessLeave a comment

Your business has changed in less than a week unless you live under a rock. This has nothing to do with politics, but economics. If you run a business that resells products from overseas, the cost of what you sell has gone up. If you run a SAS or service business, the cost of running…

Is Your Content More Like a Newspaper or a Magazine?

Advertising, Audio, Blogging, C-Suite Topics, Client Expectations, EMail Marketing, Engagement, Generating Sales, LinkedIn, Niche Marketing, Relationship Marketing, Return On Investment, Search Engine Marketing, Social Media, Story, Targeted Messaging, Technology, Thought Leadership, Websites, Writing ContentLeave a comment

I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn’t optimal for today’s TV and movies. Instead, it was…