Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

What’s Your Marketing Mousetrap? – Part 2

Business Tools, Buyer's Journey, C-Suite Topics, Customer Relationship Manager, Ebooks, Education, EMail Marketing, Emotional Intelligence, Google Analytics, Navigation, Relationship Marketing, Systems, Thought LeadershipLeave a comment

In part 1 of this series, I hinted that in this post I was going to outline a system we are working on that helps capture data from visitors in a way that traditional methods are either missing or lacking. I decided that before I devolve the system, I should add a little context as…

What’s Your Marketing Mousetrap? – Part 1

Business Tools, Buyer's Journey, C-Suite Topics, Customer Relationship Manager, Ebooks, Education, EMail Marketing, Emotional Intelligence, Google Analytics, Navigation, Relationship Marketing, Systems, Thought Leadership1 Comment

In our last house, we had a small problem. Mice! It was mainly during the colder months, but it was still a problem. We had something they wanted: warmth and food. Our garage became a temporary safe haven and their instincts told them it was safe and inviting. My wife Kim is a bird person…

Don’t Become An Expense – Become Invaluable

Accountability, C-Suite Topics, Client Expectations, Coaching, Community, Generating Sales, Human Capital, Human-To-Human, Investing In Yourself, Lifestyle & Hobby, Managing Your Business, Need Help, Return On Investment, Staff Issues, Story, Strategy, ThankfulnessLeave a comment

I just read an article about how companies are laying people off and they feel betrayed. They attracted people with a fun family atmosphere, and then laid them off like the expenses that they always were. I luckily learned a lesson back in the 1980s when I worked at AT&T. During a performance review, I…

Are Your Processes Putting Progress in Purgatory?

Accountability, Business Systems, C-Suite Topics, Communication, Consistency, Content Marketing, Information Marketing, Perfect Customers, Strategy, Success, SystemsLeave a comment

Let’s face it… procrastination and perfection have a purpose, but they pause progress. Progress is perpetuated by the processes you put in place. But all too often, we can put progress in purgatory by procrastinating or perfecting our processes. Do you know what phrase causes consternation constantly? “That’s not how we do it here!” Purgatory…

Show Us Your Why

Artificial Intelligence, Business, C-Suite Topics, Client Expectations, Communication, Education, Engagement, Entrepreneurship, Human-To-Human, Mindset, Perfect Customers, Relationship Marketing, Strategy, Success1 Comment

I am sure you probably had a conversation with a toddler at one point in your life. It probably was something like this… Get ready, we’re going to the store Why? Because we need food. Why? Because we are out of milk. I DON’T LIKE MILK ANYMORE! Why? Because it hurts cows. Why? (You get…

Are You Whiffing the WIIFM?

Buyer's Journey, C-Suite Topics, Client Expectations, Cold-Calling, Communication, Content Marketing, Engagement, Generating Sales, Human-To-Human, Perfect Customers, Permission Marketing, Relationship MarketingLeave a comment

When I say “Whiff” what do you think of? Are you imagining a baseball, moving at 100 mph, dropping out of the strike zone as the batter takes a swing at strike three? Or are you thinking of waking up, and catching the smell of BACON wafting throughout your living space? Have you heard the…

Marketing – Strategy vs. Plan

Business Systems, C-Suite Topics, Engagement, Managing Your Business, Networking, Perfect Customers, Strategy, Success, Systems, Time Management, Websites, Writing Content1 Comment

One of the best ways I know to meet people is to join groups and volunteer. That’s how I became a speaker at various events. It’s also how I am quickly building my network in my new location in Raleigh, NC. Before I even moved here, I joined the AMA and was invited to be…

Resolutions Vs. Reinventions

Accountability, Books, Business Systems, C-Suite Topics, Investing In Yourself, Mindset, Networking, Own It, Perfect Customers, Questions, Relationship Marketing, Strategy, Thought Leadership1 Comment

It’s Almost New Year’s Eve We have all seen the crowds at Time Square or downtown (insert your city here). They are generally partyers wearing hats, blowing horns, and ingesting copious amounts of alcohol. But most of us (85%) prefer to stay home or local with a small gathering of friends. Some of us can…

Half Baked Cookies – How To Cook Your B2b Marketing to Perfection

Business Systems, C-Suite Topics, Client Expectations, Content Marketing, Design & Photography, Drip Email Sequences, Ebooks, Emotional Intelligence, Graphics, Marketing Tips and Tools, Relationship Marketing, Social Media, Systems, Webinars, Writing ContentLeave a comment

I have often heard that the clock is set back one hour in the fall and your scale should be set back 10 pounds during the Holiday season. ‘Tis the season for holiday parties. There are cookies everywhere. There are cookie exchanges because you can’t get enough. You can’t eat all your own cookies (well…