Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

Advertising, Business Systems, C-Suite Topics, Customer Relationship Manager, Generating Sales, Google AdWords, Information Marketing, LinkedIn, Perfect Customers, Relationship Marketing, Sales, Sales Funnel, Strategy, Targeted MessagingLeave a comment

My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…

Leveraging LinkedIn To Grow Your B2B Business Through Social Networking

Business Systems, C-Suite Topics, Content Marketing, Crowdsourcing, Customer Service, Engagement, Generating Sales, LinkedIn, Perfect Customers, Sales, Social Media, Strategy, Thought Leadership, Value Proposition, Writing Content2 Comments

I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…

What is Relationship Marketing? Amplify Your Marketing Messages!

Accountability, Business Systems, C-Suite Topics, Content Marketing, Crowdsourcing, Engagement, Information Marketing, Networking, Relationship Marketing, Sales, Social Networking, Strategy, Targeted Messaging, Thought Leadership1 Comment

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…

Need To Find And Keep Better People? Market Your Culture To Everyone!

Accountability, Business, C-Suite Topics, Change Management, Content Marketing, Entrepreneurship, Managing Change, Managing Your Business, Marketing Tips and Tools, Story, Strategy, Success, Targeted MessagingLeave a comment

The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they like going out to the…

What Great Advice Would You Tell A Younger Self (If You Could)

Accountability, Audiobooks, Coaching, Education, Emotional Intelligence, Entrepreneurship, Futurecasting, Investing In Yourself, Managing Change, Purpose, Questions, Return On Investment, Success, TechnologyLeave a comment

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came up…

Testing 1-2-3… How To Get Your Audience To Embrace Your Content

Business Tools, C-Suite Topics, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Perfect Customers, Presentations, Strategy, Webinars1 Comment

It’s been a few years since I’ve been up on stage as a musician. I’ve been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

Want To Improve Your Business? Here Is My Know-Like-Trust System!

Accountability, Business Systems, C-Suite Topics, Customer Relationship Manager, Engagement, General Marketing, LinkedIn, Networking, Perfect Customers, Questions, Relationship Marketing, Sales Funnel, Social Media1 Comment

Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like Mark Twain, Stephen Covey, and…

Exercise Your Business – Get A Running Start To Deliver On Your Goals

Accountability, Consistency, Engagement, Giving Back, Investing In Yourself, Mindset, Networking, Reciprocity, Relationship Marketing, Social Networking, Story, SuccessLeave a comment

I started out yesterday morning, looking for some inspiration. It was the day I was running my second 5K in three years. This race was canceled last year. A few years ago I finished my first race in almost 40 years. I ran it in about 42 minutes, which was kind of disappointing. This year,…

Dunbar’s Number… And Why It’s Better To Be Part Of A Tribe Than An Influencer

Accountability, Business Tools, C-Suite Topics, Client Expectations, Customer Relationship Manager, Engagement, Investing In Yourself, LinkedIn, Relationship Marketing, Social Media, Social NetworkingLeave a comment

I was scrolling through Facebook, and one ad caught my eye. It said, “I didn’t think much of LinkedIn until I got 150 prospects.” And at the top, it says, “I completely stopped cold calling and got 150 prospects.” Well, common logic tells me that prospects are another way to say you are cold calling,…