Our new dog, Layla, loves toys. As a matter of fact, we had about 25 toys left over from our last dog that we never donated or threw out. Now, we’ve recycled them. When I say recycled, I mean recycled. Our last dog (Buddy Guy) would never chew or destroy anything. Our new dog (Layla),…
If you checked in with this blog over the last few weeks, you know I’ve been considering adopting a dog. We went through a whole debacle with all of these rescue agencies, trying to fill out paperwork and going back and forth with them. But we did it. There was one dog that we actually…
Some of you may be too young to remember this, but I, certainly am not. We used to have this thing sitting on our desk that flipped open. It would either pop open or maybe even roll back into the machine, and it had a little wheel on it. As you turned the wheel, it…
I constantly try to tell people that every marketing piece that you do should end up having a goal, and that goal should be to have a human-to-human conversation. But the question is, what’s the experience in between? What kind of experience is your user having to get to that point? What are the impressions…
Ever since I was 10 years old, I have been a musician. You may be a musician, too, or you may just be a music lover. I am sure you’ve been to a concert performance of some sort where you heard microphone feedback. Feedback is the high-pitched squeal that happens when a microphone gets too…
It was exactly five months ago today that I started writing my book, Toilet Paper Math. It’s been a journey. I can see why people will pay upwards of $20,000 to have a book created and published for them. It’s a lot of work. Not only is it a lot of work, but I had…
If I was to call you stupid how would you feel? You’d probably be offended, but I can guarantee, the message would get your attention. I’ll explain that in a bit. The first thing I want to talk about is systems. I just finished writing my fifth book called “Toilet Paper Math“, and it explains…
In our current business environment, there’s a lot of opportunities to be taken advantage of. There’s a lot of spam email, spam calls, and even ways that your identity can be used against you. Let’s have a little talk about some of the top scams and spams that are out there that you need to…
I don’t know about you, but I subscribe to a lot of emails, I also get a lot of emails that I don’t subscribe to. Of course, they’re usually just pitches saying, “Hey, buy my thing.” And then there’s a followup email that says, “Hey, did you get the last email that I was trying…
I have a question for you. Do you treat your marketing systems more like a vending machine or a restaurant? A vending machine is pretty simple. People put money in, they get something out, generally overpriced. Usually, it’s candy, cookies, chips, drinks, or whatever. A vending machine has to be strategically placed, and you’re hoping…
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