Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Look Over There? How to Turn Distraction into Disruption

Artificial Intelligence, C-Suite Topics, Change Management, Content Marketing, Disruption, General Marketing, Human-To-Human, Managing Change, Questions, Strategy, Targeted Messaging, Thought LeadershipLeave a comment

I have had multiple people ask me about using AI in marketing. They had this perception that I would show them how it works so they could replace my services with this marketing Golden Ticket that has a psychological or hypnotical effect to magically convert the internet to an ATM. I would be happy to…

Seconds… Chance Interactions

Accountability, Advertising, Business Systems, Buyer's Journey, Consistency, Content Marketing, Google AdWords, Google Analytics, Human-To-Human, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

Could You Improve a Customer’s Journey with Artificial Intelligence Marketing?

Artificial Intelligence, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Customer Relationship Manager, Data Mining, Human-To-Human, LinkedIn, Networking, Relationship Marketing, Sales, Staff Issues, Strategy, SystemsLeave a comment

Last week, I made a mistake. I grabbed a soda out of a cooler, and it was a Diet Pepsi. I’m living in Pepsi Country. Pepsi was founded in nearby New Bern, North Carolina. But I gave up diet drinks a while ago because I don’t like the taste of artificial sweeteners. Artificial is generally…

Is Your Marketing an Investment or an Expense? Good Questions!

Accountability, Business Tools, C-Suite Topics, Cold-Calling, Generating Sales, Questions, Relationship Marketing, Sales, Search Engine Marketing, Systems, TechnologyLeave a comment

It’s been an interesting week. We are in the dog days of summer. People are vacationing, getting their kids back to school, or just soaking up (or avoiding) the sunny days and warm weather. Speaking of dogs. Our dog Layla picked up a case of the dog flu from doggie daycare. The daycare was incredibly…

Making An Argument For Better Marketing

Accountability, Business, C-Suite Topics, Client Expectations, Content Marketing, Education, Emotional Intelligence, Engagement, Entrepreneurship, Human-To-Human, Relationship Marketing, Story, StrategyLeave a comment

Is your marketing working for or against you? In any case, you are the judge. I recently took a college course on The Art of Debate. It was with a Wake Forest professor named Dr. Jarrod Atchinson. It contains over 24 half-hour lectures and digs deep into the history, purpose, and strategy of debate. In…

Making Connections… Where are the Wires?

Advertising, Google AdWords, Human-To-Human, Information Marketing, LinkedIn, Networking, Perfect Customers, Relationship Marketing, Social Media, Social Networking, Strategy, Technology, WebsitesLeave a comment

CONNECTIONS I grew up with wires, LOTS OF WIRES. Being a musician and an audio-video and computer geek, I still have bins filled with wires. Audio cables with RCA, XLR, TRS, TOSLINK, MIDI, and banana clip connectors. Video cables with BNC, VGA, DVI, S-VIDEO, and HDMI connectors. Computer cables with SCSI, Ethernet, USB, Thunderbolt, Firewire,…

FOMO to ROI in 5 Easy Questions

Accountability, Business Systems, Client Expectations, Communication, Futurecasting, Interviews, Perfect Customers, Questions, Relationship Marketing, Return On Investment, Strategy, Success, Systems, Thought LeadershipLeave a comment

I started my podcast back on November 1st, 2014. I am about to cross the 1000-episode barrier. Next year will be 10 years. Although some of those episodes are “Best Of” repeats, I have done a monocast (solo episode) and expert interviews for over 450 weeks. Over that time, the business climate and the podcast…

Focusing on the 5 A-Holes of Marketing

Accountability, Advertising, Business Systems, Business Tools, C-Suite Topics, Cold-Calling, Communication, Content Marketing, Data Mining, Engagement, Generating Sales, Sales, Social Networking, Strategy, Targeted MessagingLeave a comment

A salesman and a marketing guy walk into a bar… This really happened. Well, the bar was at a country club. I had the pleasure of spending a Fore-Hour Nature Meeting with Larry Long Jr ? where we spent hours trying to hit a little white ball into a hole. I love this kind of…

Dropping Knowledge Bombs And Hitting Targets

Blogging, Business Systems, C-Suite Topics, Client Expectations, Cold-Calling, Consistency, Content Marketing, Data Mining, Ebooks, EMail Marketing, Engagement, Information Marketing, Questions, Sales, Social Media, Strategy, Systems, Targeted MessagingLeave a comment

I have mentioned before, I am a fan of Malcolm Gladwell and his podcast, Revisionist History. His last book The Bomber Mafia was about the race to use strategic bombing to end World War II. This was before the Manhattan Project which yielded the first atomic bomb that was built and used to change the…

I Lost It All… And Why I’m Happy About It!

Accountability, Business Systems, Business Tools, C-Suite Topics, Client Expectations, Data Mining, Human-To-Human, Managing Your Business, Productivity, Project Management, Relationship Marketing, Strategy, SystemsLeave a comment

Have you ever watched the movie “A Christmas Story”? There is a scene where Ralphie is helping his dad change a tire for the first time. He was holding the lug nuts in the hubcap, and his dad’s hand hits the hubcap, sending the hardware flying through the air, glistening in the lights of the…