Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

The PATH to Profits

Accountability, Artificial Intelligence, Awareness, Buyer's Journey, C-Suite Topics, Communication, Content Marketing, Data Mining, Emotional Intelligence, Engagement, Human-To-Human, LinkedIn, Sales FunnelLeave a comment

I looked at the number of blogs I have on my website, and it’s 411 posts. That’s 7.9 years’ worth of weekly posts. At one point, there was more. I started blogging in 2006. That’s almost 18 years of content. I cleaned out everything earlier than 1/1/2017 since I felt it was less relevant to…

All Marketing (and Sales) are Personal

Awareness, Buyer's Journey, C-Suite Topics, Communication, Content Marketing, Emotional Intelligence, Engagement, Generating Sales, Human-To-Human, LinkedIn, Relationship Marketing, Sales, Story, TrustLeave a comment

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Why?

C-Suite Topics, Communication, Engagement, Entrepreneurship, Human-To-Human, Innovation, Mindset, Purpose, Return On Investment, Sales, Story, Success, Thought Leadership, Value Proposition, Writing ContentLeave a comment

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

Keeping The Main Thing… The Main Thing!

Attention, Client Expectations, Content Marketing, Engagement, Google AdWords, Google Analytics, Organic Marketing, Perfect Customers, Relationship Marketing, Sales, Social Media, Strategy, Success, Targeted MessagingLeave a comment

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

AI Machine Learning vs “I” Human Learning

Artificial Intelligence, Business, C-Suite Topics, Client Expectations, Communication, Content Marketing, EMail Marketing, Golf, Human-To-Human, Mindset, Organic Marketing, Permission Marketing, Relationship Marketing, Social MediaLeave a comment

AI (artificial intelligence) is everywhere. You can find it in writing programs, graphics programs, social and email distribution tools, and even golf clubs. Golf Clubs? As in the kind you swing? There is a golf driver (club) called AI Smoke. I think the only thing “AI” is the design. There is no computer or link…

Embrace the Individual and Embrace the Resistance – Encourage Small Wins!

Advertising, Business Systems, C-Suite Topics, Customer Relationship Manager, LinkedIn, Organic Marketing, Sales, Social Networking, Strategy, Systems, Thought LeadershipLeave a comment

In business, we need to embrace systems to align people with processes. Companies spend time and money on systems to speed up or simplify processes. The one thing that stands in the way of business systems being effective is people. You are working with a group of people with different life experiences, goals, and beliefs.…

What To Do When What Was Working… STOPS WORKING!

Advertising, Awareness, Business Systems, C-Suite Topics, Cold-Calling, Content Marketing, Data Mining, Engagement, Google, Human-To-Human, LinkedIn, Organic Marketing, Relationship Marketing, Sales, Strategy, WebsitesLeave a comment

Businesses, especially ones that have well-established systems and methodologies, tend to ebb and flow. It’s pretty common for a business to slow in the dog days of summer and pick up in the fall, but I hear frustrations from some and jubilation from others. Some clients are seeing traffic to their website drop and associating…

When Less… is MORE!

Advertising, Artificial Intelligence, Business Tools, C-Suite Topics, Content Marketing, Data Mining, Engagement, Facebook, Google AdWords, Human-To-Human, LinkedIn, Relationship Marketing, Return On Investment, Sales, Search Engine OptimizationLeave a comment

I had the opportunity to travel to the South Carolina Coast for my son’s wedding. However, I dreaded the idea that renting a house or condo was the only way to stay on Edisto Island. I had visions of Florida or Myrtle Beach, where the coast has huge hotels and condos. But my future daughter-in-law…

Best Of – Sales & Marketing… It’s a MATH Problem

Advertising, Blogging, Business Systems, C-Suite Topics, Client Expectations, Communication, Content Marketing, Engagement, Marketing Tips and Tools, Mindset, Relationship Marketing, Strategy, Writing ContentLeave a comment

MATH is HARD! When I was a kid, I did not have to walk to school uphill, both ways, in the snow! But it was before you could buy calculators and computers in the dollar store. Math was always done on paper and memorized (like multiplication tables). Memorized meant repetition and relevance. I am trying…

Out with the New and In with the Old – WHY Should You C.A.R.E.?

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Communication, Entrepreneurship, Generating Sales, Google, Human-To-Human, Mindset, Organic Marketing, Questions, Relationship Marketing, Return On Investment, Sales, Search Engine Marketing, Search Engine Optimization, Social Media, WebsitesLeave a comment

Getting older has both benefits and detriments. Growing old means having another day to learn, live, love, and grow. If you choose to continue to learn every day, you acquire wisdom. That wisdom may or may not help you become more successful, but I find, to stay relevant in business, you have to continue to…