Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Tag… You’re In! Segmenting Secrets

Accountability, Business Systems, Business Tools, C-Suite Topics, Change Management, Community, Content Marketing, Customer Relationship Manager, Data Mining, Engagement, Human-To-Human, Productivity, Systems, Targeted MessagingLeave a comment

I have been listening to an audiobook by music producer Rick Rueben called The Creative Act: A Way of Being. Rick is a little eclectic but highly prolific. He discusses how inspiration is found, cultivated, and acted upon to create art. Art is not just music to him. It is anything that we as humans make.…

How Can A Junk Drawer Help You Build A Healthy Business?

Accountability, Business Systems, Business Tools, C-Suite Topics, Communication, Data Mining, EMail Marketing, Entrepreneurship, Human-To-Human, Managing Your Business, Project Management, Return On Investment, Sales, Staff Issues, Targeted Messaging3 Comments

We all have one. Some of us have multiple. You may even have one in every room of your house. It’s the junk drawer. True Story: I was looking for a piece of wood in my garage to prop up my desk for a project. It was not until I took and posted the image…

The Devil Is In The Details… In The Data

A-B Testing, Artificial Intelligence, Business Tools, Buyer's Journey, C-Suite Topics, Change Management, Google Analytics, Managing Change, Managing Your Business, Search Engine Optimization, Website Maintenance, WebsitesLeave a comment

The Devil Last week I attended a CMO panel discussion sponsored by the AMA Triangle. It included CMOs from SAS, Blue Cross Blue Shield, and a couple of other independent medium to small-business CMOs. One of the panelists stood out to me. Not only was he about a foot and a half taller than everybody…

Fad, Fame, Or Fortune… It’s About Business (and Time)

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Client Expectations, Content Marketing, Crowdsourcing, EMail Marketing, Influencer Marketing, Relationship Marketing, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

Test of Time Back in 2015, I talked about my concept of the Marketing Trifecta. I will explain what that is in a bit, but there has been a lot of buzz over the last 8 years about new tools that will revolutionize marketing. I have seen so many of them try and fail, come…

Your CPA Wants to Know Your CPA

Accountability, Business Tools, Buyer's Journey, C-Suite Topics, Community, Customer Relationship Manager, Human-To-Human, Mindset, Networking, Reciprocity, Referrals, Relationship Marketing, Return On Investment, Staff Issues, Time ManagementLeave a comment

Mistakes… They are only bad if you don’t learn from them. Now, there are different levels of bad. You can put the wrong creamer in your coffee bad, or the Three Mile Island, nuke the east coast of the United States bad. But if you live to tell about it, you can always learn something…

The Power of Awareness & The Awareness of Power

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Content Marketing, Mindset, Perfect Customers, Questions, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

Winning with Rightsourcing and Content Creation

Accountability, Business Systems, Buyer's Journey, C-Suite Topics, Content Marketing, Engagement, General Marketing, Interviews, Marketing Tips and Tools, Strategy, Targeted Messaging, Thought LeadershipLeave a comment

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! Now it’s not like I volunteered with any expectations, except that if I was going to…

The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Blogging, C-Suite Topics, Communication, Ebooks, Information Marketing, Questions, Relationship Marketing, Sales, Social Networking, Thought Leadership, Writing ContentLeave a comment

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

Is Your Content a Tapas or Family Style Meal?

Blogging, Business Systems, C-Suite Topics, Client Expectations, Content Marketing, Information Marketing, Mindset, Questions, Relationship Marketing, Strategy, Targeted MessagingLeave a comment

Family Style I grew up in New York in a very Italian family. Holidays revolved around food. I remember plates and bowls of soup, salad, meat, pasta, and side dishes were placed around the table and then passed around. Some of those plates and bowls were the sizes of small European countries. This allowed you…

Influence vs. Inspiration… It Takes Emotional Intelligence

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Change Management, Conferences, Emotional Intelligence, Engagement, Human-To-Human, Influencer Marketing, Mindset, Networking, Permission Marketing, Purpose, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

It’s been years since I have been a conference attendee. Normally, I am at a conference to speak or support the organization. At a conference, you meet and interact with so many interesting people, from so many places, with so many agendas, and so many different levels of experience, knowledge, and stature. The latest conference…