I don’t know where you live, but I’m in Chicago. And this time of the year, October, November, I tend to call it 50 Shades of Gray. Not like the book. It’s the clouds in the sky. Every single day is gray and cloudy, or rainy and cold. I really miss the sun. Have you…
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WARNING: This is part story, part lesson, part RANT! Today I want to talk about how to change minds. And in order to change minds, you have to overcome heard immunity. Now, I’m not talking about herd, H-E-R-D immunity, as in what happens if everybody gets COVID, but heard H-E-A-R-D immunity. In other words, are…
You may have read that we adopted a new dog. Her name is Layla and she’s a 12-month-old puppy. We’ve adopted a lot of dogs over the years, but this is the first time we’ve had a puppy. One of the things that I forgot about is, puppies require time, training, and a lot of…
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Let’s jump in the way-back machine and go all the way back to December 2019. Lord knows that, back then, everything looked rosy. It was going to be a great year, right? Well, for some of us it’s been a great year, for others it hasn’t. But one of the things that has happened is…
During this time, we’re spending a lot of our energy trying to avoid a virus. We’re wearing the masks, we’re not going out as much, we’re washing our hands, we’re sanitizing, everything. But in the marketing space, it’s completely the opposite. We want our stuff to go viral. One of the books I’ve listened to…
In this current business environment, things have changed. A lot of networking has gone virtual, meaning we are attending lots of Zoom meetings. I’ve kept up with most of my regular groups and I’ve added a few new ones where I’ve met some great people. In the new ones, I’ve started to build credibility and…
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