Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Seasons… Cold Weather Can Nudge Business to Heat Up

Blogging, Business Systems, C-Suite Topics, Client Expectations, Communication, Consistency, Content Marketing, Drip Email Sequences, Engagement, Futurecasting, Innovation, Sales, Social Media, Strategy, Thought LeadershipLeave a comment

We just crossed the autumnal equinox. In layman’s terms – Summer is over (at least on the calendar.) Summer is one of the most active times of the year for me. We have longer days and better weather. Chances are you spend more time outside and take more days off than at any other time…

Name That Tune – Has Your Brand Voice Evolved With Your Business?

Blogging, Branding, Business Systems, C-Suite Topics, Communication, Conferences, Content Marketing, Education, Generating Sales, Marketing Tips and Tools, Networking, Presentations, Story, StrategyLeave a comment

Late Sunday night, I was asked if I wanted to help out with the AMA Triangle booth (American Marketing Association – Raleigh chapter) at the Digital Summit in Raleigh. It was last minute since it started the following day at 9 AM. I really wanted to attend the entire conference, but could not spare two…

How To Exceed Expectations? Find Someone Who Cares!

Accountability, Business, Buyer's Journey, C-Suite Topics, Communication, Disruption, Engagement, Giving Back, Human-To-Human, Managing Change, Perfect Customers, Project Management, Reputation, Story, SuccessLeave a comment

Seth Godin had a GREAT blog post today. It was short, sweet, and really hit me between the eyes. Who cares? No one cares. That happens rarely. Someone cares. That happens all the time, and it’s at the heart of our work. Everyone cares. Almost never. Someone is enough. In fact, someone is the entire…

It Pays to Follow The Instructions and Sometimes You Have To Write Your Own

Accountability, Business Tools, C-Suite Topics, Change Management, Consistency, Customer Service, Lifestyle & Hobby, Productivity, Questions, Strategy, Systems, Value Proposition1 Comment

It’s been over 22 years since we built and bought our last home. Over that time, technology was whizzing along while our home and appliances lived in the early years of the 20th century. This was pre… Amazon, Google, Facebook, iPhone and so much more. How time has flown by, but most of the tech…

You Get What You Pay For… Some Assembly Required

Accountability, Business Systems, Change Management, Disruption, Human Capital, Human-To-Human, Investing In Yourself, Managing Your Business, Own It, Return On Investment, Story, Technology, Time Management2 Comments

There are many benefits to creating and maintaining a virtual workforce. There is also one big drawback. You have no one in your office to help you carry and assemble office furniture. We finally moved into our new home (use moved with a grain of salt.) We sold everything in Illinois, and we have been…

Success Is Personal and How To String Together Little Wins

Accountability, Business, Business Systems, C-Suite Topics, Change Management, Emotional Intelligence, Entrepreneurship, Golf, Managing Your Business, Own It, Purpose, SystemsLeave a comment

I have been told that people who have almost died have a new perspective on life. Once you almost lose your life, you stop taking life (especially getting up each day) for granted. Having been in the hospital twice in the last 3 years I would concur. One of those was a near-death experience (I…

If You Want Change, Results or Success, You Have To Take Your Own Pulse and Own It!

Accountability, Business, C-Suite Topics, Entrepreneurship, Golf, Human Capital, Mindset, Own It, SuccessLeave a comment

“Life is what happens when you’re busy making other plans.” – John Lennon Own It Believe me… moving a family home, and a business to a new state is a process that takes lots of time, planning, and patience. I could not even imagine doing it just a few short years ago. I was a…

Modern Website Makeover – Less Nav and More Salve (or Solve)

A-B Testing, Business, C-Suite Topics, Change Management, Human-To-Human, Purpose, Questions, Strategy, Technology, Thought Leadership, Website Maintenance, WebsitesLeave a comment

One thing I can assure you about marketing your business is that it’s a neverending treadmill of change. Think about where we were only 3 short years ago. There were no supply chain issues. COVID had not happened. Chances are your business was just humming along. Now we have COVID (and vaccines), supply chain issues…

Innovation Is More Than Just A String (Theory)

Accountability, Business Systems, C-Suite Topics, Communication, Content Marketing, Innovation, Interviews, Marketing Tips and Tools, Mindset, Relationship Marketing, Sales, Strategy, Systems, TechnologyLeave a comment

I love my morning walks with my dog, Layla. Especially here in North Carolina. In Chicago, you would often contend with wild weather swings. It could be 80˚ one morning and 40˚ the next. It could be cold and raining one morning, sunny the next. Here in Raleigh, each morning for the past month has…

What’s LOVE Got To Do With It? In Marketing – EVERYTHING!

Advertising, Branding, C-Suite Topics, Client Expectations, Communication, Education, Emotional Intelligence, Generating Sales, Mindset, Purpose, Questions, Relationship Marketing, Targeted Messaging, Value Proposition2 Comments

Pay To Play Back when I was a little kid, my father was very nurturing of my desire to play music. He invested in a cheap acoustic guitar (hand me down from my sister) and guitar lessons (from a drill sergeant at West Point Military Academy – I kid you not!) Now keep in mind,…