Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

The Power of Awareness & The Awareness of Power

Artificial Intelligence, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Content Marketing, Mindset, Perfect Customers, Questions, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I got hacked. Well, my credit card did. I was balancing my books when I noticed two charges from GoDaddy India on a credit card with a $25,000 limit. I use GoDaddy for domain names, but not in India so that was a BIG RED FLAG! Immediately, I called the credit card company and they…

Winning with Rightsourcing and Content Creation

Accountability, Business Systems, Buyer's Journey, C-Suite Topics, Content Marketing, Engagement, General Marketing, Interviews, Marketing Tips and Tools, Strategy, Targeted Messaging, Thought LeadershipLeave a comment

I have to brag a bit… I won Board Member of the Quarter for the AMA Triangle. Back in January, I was recruited to join as the VP of Communications, and by April I was recognized as a winner! Now it’s not like I volunteered with any expectations, except that if I was going to…

The Grass May Be Greener on the Other Side of the Fence (But You Still Have to Mow It)

Blogging, C-Suite Topics, Communication, Ebooks, Information Marketing, Questions, Relationship Marketing, Sales, Social Networking, Thought Leadership, Writing ContentLeave a comment

It’s been years since I mowed my own lawn. Why? I have been blessed enough to afford to pay people to pick up dog poop and mow my lawn. Common business logic tells us to focus on what’s important. If you make $50 per hour and you can pay someone $40 to mow your lawn,…

Is Your Content a Tapas or Family Style Meal?

Blogging, Business Systems, C-Suite Topics, Client Expectations, Content Marketing, Information Marketing, Mindset, Questions, Relationship Marketing, Strategy, Targeted MessagingLeave a comment

Family Style I grew up in New York in a very Italian family. Holidays revolved around food. I remember plates and bowls of soup, salad, meat, pasta, and side dishes were placed around the table and then passed around. Some of those plates and bowls were the sizes of small European countries. This allowed you…

Influence vs. Inspiration… It Takes Emotional Intelligence

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Change Management, Conferences, Emotional Intelligence, Engagement, Human-To-Human, Influencer Marketing, Mindset, Networking, Permission Marketing, Purpose, Relationship Marketing, Strategy, Thought LeadershipLeave a comment

It’s been years since I have been a conference attendee. Normally, I am at a conference to speak or support the organization. At a conference, you meet and interact with so many interesting people, from so many places, with so many agendas, and so many different levels of experience, knowledge, and stature. The latest conference…

Charging Your Content – Seeing The Light

C-Suite Topics, Consistency, Content Marketing, Design & Photography, LinkedIn, Social Media, Strategy, Thought Leadership, Websites, Writing ContentLeave a comment

I have a problem. Well, it’s more of an annoyance. We have RING cameras on the front and back of our house. In order to see the widest possible views, they had to be placed up high. Just like my new battery lawn mower and yard tools, the batteries are almost worth more than the…

Elevating Your Content – Topic, Title… Then Tool!

Artificial Intelligence, Blogging, Business Systems, C-Suite Topics, Communication, EMail Marketing, Generating Sales, Marketing Tips and Tools, Perfect Customers, Social Media, Targeted Messaging, Value Proposition, VideoLeave a comment

Do you own a lathe? If you do, chances are woodworking is your hobby or business. Do you own a 3D printer? If you do, chances are you are in the manufacturing or design fields. I don’t own either, but owning a 3D printer would be cool and give me status. But, I don’t know…

The Dollars Are In The Data

Advertising, C-Suite Topics, Client Expectations, Engagement, Entrepreneurship, Information Marketing, Marketing Tips and Tools, Perfect Customers, Permission Marketing, Questions, Relationship Marketing, Systems, Thought Leadership, WebsitesLeave a comment

What Gets Measured… Gets Done? There is a famous saying, “What gets measured gets managed”, or “What gets measured, gets done”. It’s often attributed to Peter Drucker (but his organizations said it was not him initially). Other sources say it was coined by William Thomson, the Scottish physicist also known as Lord Kelvin. That dude…

Engagement… to The Power of 3

Blogging, Business Systems, Buyer's Journey, C-Suite Topics, EMail Marketing, Engagement, Information Marketing, Investing In Yourself, Social Media, Strategy, Thought Leadership, Writing Content1 Comment

Have you ever been in an endless loop or Mobius strip conversation with a toddler? You know… the endless circle of WHY? When a toddler keeps asking “WHY?” in response to everything they hear or see, it’s called the “why stage” or “why phase”. As children grow and develop, they become more aware of their…

Passengers… Prepare For Landing – Guiding Website Visitors to Their Destination

A-B Testing, Business Tools, Buyer's Journey, C-Suite Topics, Navigation, Perfect Customers, Sales, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

In the old days, you never had to take off your shoes and go through electronic monitors to get from the ticket counter to your airport gate. I don’t travel as much as I did a few years ago, but the few times I have, the lines are long, and the process is stressful. Because…