Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

A Goal is Not a Strategy, But a Strategy Needs a Goal

Accountability, C-Suite Topics, Content Marketing, Generating Sales, Managing Change, Sales, Story, Strategy, Success, Systems2 Comments

Timing is everything,…right? Trying to run a business while preparing to move from our 22-year run in a 3500 square foot house, into an 800 square foot 3rd-floor apartment, as our 2200 square foot house is being built 1000 miles away… is a challenge. There is selling our old furniture (which won’t fit into our…

When is 10 Greater Than 1000? (Hint It’s All About Relationships)

Advertising, Buyer's Journey, C-Suite Topics, Client Expectations, EMail Marketing, Engagement, Generating Sales, Social Media, Strategy, Success, WebsitesLeave a comment

You never realize how much STUFF you have until you have to move it. We all have closets, drawers, and other hiding places that keep our stuff organized and out of sight, Simply go to any closet or dresser and lay out all the stuff on the floor and you will see what I mean.…

Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses

A-B Testing, Business, C-Suite Topics, Consistency, Content Marketing, Customer Relationship Manager, EMail Marketing, Engagement, Investing In Yourself, LinkedIn, Mindset, Networking, Perfect Customers, Relationship Marketing2 Comments

Most of us have fallen victim to the allure of FREE stuff. I had a freezer full of big bags and boxes of frozen food from going to Sam’s Club and being a victim of the FREE sample person standing in the aisle. I have gotten a FREE phone and Airpods that raised my monthly…

The Secret 3 B’s of Finding Your Perfect Customer

Accountability, Business, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, Consistency, Emotional Intelligence, Engagement, Mindset, Perfect Customers, Reciprocity, Relationship Marketing, Social Media, SuccessLeave a comment

Do You Want To Know A Secret? Did you know that the American bee is actually digital? Yup… It’s a U.S.B. So is that a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the bee-holder! The definition of a conspiracy theory is: a theory that explains an event or…

Three Questions With The Same Answer – Know, Like, & Trust

Accountability, Advertising, Buyer's Journey, C-Suite Topics, Client Expectations, Content Marketing, Engagement, Generating Sales, Information Marketing, Mindset, Questions, Relationship Marketing, Sales Funnel, Strategy, Targeted Messaging, Value PropositionLeave a comment

Lately, I have been doing some introspection about the current and future state of my business. No doubt it’s changed over the years but that change has accelerated lately. If you look at patterns, you can kind of predict the future. The one thing that almost all of my clients have in common is that…

The Power of Three… With Sales and Marketing

Branding, Buyer's Journey, C-Suite Topics, Content Marketing, Design, Emotional Intelligence, Engagement, Google Analytics, Marketing Tips and Tools, Mindset, Relationship Marketing, Strategy1 Comment

One of my favorite quotes is: “Never use four words when three will do.”  – Ruth Bader Ginsburg Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic,…

My GREATEST Sales Success… (Selling My Wife On Moving)

Buyer's Journey, C-Suite Topics, Change Management, Client Expectations, Customer Relationship Manager, Customer Service, Education, Emotional Intelligence, Sales, Sales Funnel, Story, Writing Content1 Comment

Kim and I built the house we live in over 22 years ago. Over that time we have seen every house in our cul de sac sell at least once (most multiple times). We are the last original owners left. Back then we had two kids and multiple pets living here and it was more…

3 Signs From God That It’s Time To Move On…

Accountability, Business Systems, C-Suite Topics, Change Management, Communication, Disruption, Entrepreneurship, Human Capital, Managing Change, Project Management1 Comment

I don’t want to get all religious on you. I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. When I was giving a speech in Minnesota, I told the audience that during the pandemic, I was researching the question,…

No One Can Serve Two Masters… But You Can Serve Two Clients At The Same Time!

Client Expectations, Communication, Emotional Intelligence, Human Capital, Networking, Speaking, Strategy, TestimonialsLeave a comment

Check… One Two… Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the past 3 years. Actually, this conference was started and booked in 2019. It was canceled until this year with all the restrictions being…

Networking Is All About Give And Take But Success Takes Giving

Accountability, Business Systems, C-Suite Topics, Change Management, Client Expectations, Customer Relationship Manager, Entrepreneurship, Generating Sales, Investing In Yourself, Networking, Permission Marketing, Referrals, Relationship MarketingLeave a comment

It’s been a long journey to get ready to sell our house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far from your network. You know what grocery stores have what. You know…