Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

Customer Relationship Manager, Perfect Customers, Productivity, Reciprocity, Relationship Marketing, Sales, Sales Funnel, Social Networking, Story, Strategy, Systems, Targeted MessagingLeave a comment

Life Happens This past weekend, I was attempting to clean out my basement. Loaded on shelves were tons of Bankers’ Boxes filled with personal and business records dating back to the 1990s. Loaded in there were memories and important things like the Title to my wife’s 2003 car and the original documents from when we…

How To Give Your Sales Team A Little Empathy To Share With Your Customers

C-Suite Topics, Change Management, Content Marketing, Emotional Intelligence, Human Capital, Mindset, Purpose, Questions, Reciprocity, Sales, Staff Issues, Success, Thought Leadership1 Comment

The Last 2 Years Have Been HELL! It’s hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…

LinkedIn Wants Your New And Old Content (HINT: And So Do Your Prospects & Clients)

Accountability, Business Tools, C-Suite Topics, Client Expectations, Content Marketing, LinkedIn, Perfect Customers, Reciprocity, Relationship Marketing, Social Media, Strategy, Success, SystemsLeave a comment

Of the many distractions we face in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, I would say that over 50% are pure spam. My car warranty is just…

The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

A-B Testing, C-Suite Topics, Case Studies, Client Expectations, Content Marketing, Design, Drip Email Sequences, Ebooks, Emotional Intelligence, Generating Sales, Information Marketing, Permission Marketing, Questions, Relationship Marketing, StrategyLeave a comment

I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest from the trees. Kind of like the…

Turbo-Charge Your Sales Engine in 2022 – Fuel For Your R.A.C.E.

Business Systems, C-Suite Topics, Communication, Consistency, Content Marketing, Engagement, Generating Sales, Permission Marketing, Relationship Marketing, Sales, Strategy, Targeted MessagingLeave a comment

This is the fourth and final installment in a four-part series on using marketing to power your sales engine. You can read the first post, here, the second post, here, and the third post, here. In this final installment, we’ll explain how to actively engage your clients and prospects to increase sales! Your story and…

Turbo-Charge Your Sales Engine in 2022 – Going Fishing

Blogging, C-Suite Topics, Client Expectations, Consistency, Content Marketing, Questions, Relationship Marketing, Social Networking, Story, Strategy, Systems, WebsitesLeave a comment

This is the third installment in a four-part series on using marketing to power your sales engine. You can read the first post, here and the second post, here. In this post, we’ll cover staying relevant and creating awareness through consistent engagement. In our final installment, we’ll explain how to actively engage your clients and…

Turbo-Charge Your Sales Engine in 2022 – A Simple Truth

Business Systems, C-Suite Topics, Client Expectations, Communication, Content Marketing, Engagement, Follow-Up, Generating Sales, Information Marketing, Networking, Perfect Customers, Relationship Marketing, Sales, Story, Strategy, Success, Systems, Targeted Messaging, Thought Leadership2 Comments

This is the second installment in a four-part series on using marketing to power your sales engine. You can read the first post, here. In this post, we’ll cover what exactly successful companies do to thrive during times of chaos. Next, we’ll cover staying relevant and creating awareness through consistent engagement. In our final installment,…

Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button

Business Systems, Business Tools, C-Suite Topics, Change Management, Disruption, Ebooks, Managing Your Business, Mindset, Sales, Story, Strategy, Success2 Comments

This is the first installment in a four-part series on how marketing can power your sales engine. In this first post, we’ll discuss how certain B2b businesses were able to thrive during tough times by avoiding quick-fix gimmicks. In the next post, we’ll cover what exactly successful companies do to thrive during times of chaos.…

Addition Through Subtraction – When Less Leads To More!

Business Tools, C-Suite Topics, Futurecasting, Investing In Yourself, Managing Change, Mindset, Networking, ProductivityLeave a comment

It’s that time of year again: New Year, new you? It’s the time of year when you should be buying gym memberships and going on diets and quitting smoking or drinking. I mean, at least that’s what all the commercials say, right? Any one of those things is hard enough, but some of us tend…