Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

What Is The Secret B2b Marketing Formula? (Math is Hard – Success Is Not)

Advertising, Business Systems, C-Suite Topics, Engagement, Marketing Tips and Tools, Perfect Customers, Relationship Marketing, Strategy, Success, Systems1 Comment

There’s a secret in the banking industry. Savings accounts with restrictions make people save more. A CD, or certificate of a deposit, is also a commitment device. Let me explain. A president of a bank in the Philippines offered a few hundred of his customers a locked savings account, which means you could not make…

A Bolt Of Lightning – Inspiration vs Disruption

Business, Business Systems, Disruption, Entrepreneurship, Investing In Yourself, Managing Your Business, Productivity, Repairs and Upgrades, Systems, Technology1 Comment

George Carlin famously said, “Electricity is really just organized lightning.” When it comes to business, we think of lightning strikes as a brilliant idea, but it’s also a type of interface cable for computers. When lightning from the sky hits your business, you may need both. There’s a myth out there that lightning never strikes…

Life Just Happens… While You’re Running Your Business

Accountability, Business Systems, Change Management, Entrepreneurship, iPhone, Managing Change, Own It, Story, Systems, TechnologyLeave a comment

I’m sure you’ve heard the saying, “Time flies when you’re having fun.” It’s really hard to believe I’ve been running my company for 20 years. I started B2B Interactive Marketing in 2001. As I look back, I have accumulated a lot of stuff, but a lot has changed over that time. Today, I want to…

What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing

Advertising, Blogging, C-Suite Topics, Client Expectations, Communication, Content Marketing, Drip Email Sequences, Ebooks, Generating Sales, Google AdWords, LinkedIn, Relationship Marketing, Strategy, Systems, Webinars, Websites1 Comment

I’m going to make an assumption, you don’t want to open your email and see that you’ve been added to an email list that has nothing to do with you or your business needs. Frankly, it’s a waste of time and it can cause you to have a negative opinion about the company or brand…

Are Your Marketing Systems Not Working? Stop Gambling & Start Winning

Business Systems, C-Suite Topics, Content Marketing, Customer Relationship Manager, Google Analytics, Relationship Marketing, Sales, Strategy, Success, Systems, Websites1 Comment

Are your marketing systems working for you? Well, maybe you should stop gambling and start winning. Now, there is nothing absolute about any kind of marketing or advertising, or any kind of art in general. There’s no way to predict what’s going to happen, but there are ways to align concepts that are going to…

How Utilizing Consumer Marketing Methods May Undermine Your Business Sales

Advertising, Business Systems, C-Suite Topics, Customer Relationship Manager, Generating Sales, Google AdWords, Information Marketing, LinkedIn, Perfect Customers, Relationship Marketing, Sales, Sales Funnel, Strategy, Targeted MessagingLeave a comment

My wife and I have been watching a documentary series called America, the Story of Us. Two stories in the last episode really got my attention. The first was about Richard Warren Sears. Yep, that guy. He purchased a shipment of watches that never made it to a jeweler and then sold them at a…

Leveraging LinkedIn To Grow Your B2B Business Through Social Networking

Business Systems, C-Suite Topics, Content Marketing, Crowdsourcing, Customer Service, Engagement, Generating Sales, LinkedIn, Perfect Customers, Sales, Social Media, Strategy, Thought Leadership, Value Proposition, Writing Content2 Comments

I love teaching. I love teaching people about leveraging LinkedIn. One of my favorite, and humbly, one of the best courses I’ve ever created and teach on a regular basis is my latest LinkedIn class. I call it TRIBE. The reason I call it TRIBE is because it’s built around a concept of only focusing on…

What is Relationship Marketing? Amplify Your Marketing Messages!

Accountability, Business Systems, C-Suite Topics, Content Marketing, Crowdsourcing, Engagement, Information Marketing, Networking, Relationship Marketing, Sales, Social Networking, Strategy, Targeted Messaging, Thought Leadership1 Comment

I was out walking my dog this morning and I met up with another dog owner. We started chatting about relationship marketing. I was trying to explain to him about social media and email and how people can relate to using those tools in relationship marketing. He came back to me and said, “I’m not…

Need To Find And Keep Better People? Market Your Culture To Everyone!

Accountability, Business, C-Suite Topics, Change Management, Content Marketing, Entrepreneurship, Managing Change, Managing Your Business, Marketing Tips and Tools, Story, Strategy, Success, Targeted MessagingLeave a comment

The last couple of years really taught us a bundle about business. One of the things is that everybody is getting pretty comfortable with right now is Zoom and doing remote meetings. That has also led to a bunch of people being much more comfortable working from home. Maybe they like going out to the…