Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

What Great Advice Would You Tell A Younger Self (If You Could)

Accountability, Audiobooks, Coaching, Education, Emotional Intelligence, Entrepreneurship, Futurecasting, Investing In Yourself, Managing Change, Purpose, Questions, Return On Investment, Success, TechnologyLeave a comment

I saw a post on Facebook the other day, and it asked a question that made me think. The question was, “What great advice would you tell your younger self if you could?” So, I decided to do a podcast about it, because I did ask myself that question, and here’s what I came up…

Testing 1-2-3… How To Get Your Audience To Embrace Your Content

Business Tools, C-Suite Topics, Client Expectations, Content Marketing, Emotional Intelligence, Engagement, Perfect Customers, Presentations, Strategy, Webinars1 Comment

It’s been a few years since I’ve been up on stage as a musician. I’ve been in a lot of bands over my years and the last two were called the Pretzel Boys and Dough. The Pretzel Boys was a full band with drums and PA systems. Dough was a two-man acoustic band. The reason…

Want To Improve Your Business? Here Is My Know-Like-Trust System!

Accountability, Business Systems, C-Suite Topics, Customer Relationship Manager, Engagement, General Marketing, LinkedIn, Networking, Perfect Customers, Questions, Relationship Marketing, Sales Funnel, Social Media1 Comment

Let me start off by asking you a question. Do you want to improve your business? Well if you do, I’m going to ask you to start thinking differently about know, like, and trust. Now, know, like and trust has been around for years. It’s been attributed to people like Mark Twain, Stephen Covey, and…

Exercise Your Business – Get A Running Start To Deliver On Your Goals

Accountability, Consistency, Engagement, Giving Back, Investing In Yourself, Mindset, Networking, Reciprocity, Relationship Marketing, Social Networking, Story, SuccessLeave a comment

I started out yesterday morning, looking for some inspiration. It was the day I was running my second 5K in three years. This race was canceled last year. A few years ago I finished my first race in almost 40 years. I ran it in about 42 minutes, which was kind of disappointing. This year,…

Dunbar’s Number… And Why It’s Better To Be Part Of A Tribe Than An Influencer

Accountability, Business Tools, C-Suite Topics, Client Expectations, Customer Relationship Manager, Engagement, Investing In Yourself, LinkedIn, Relationship Marketing, Social Media, Social NetworkingLeave a comment

I was scrolling through Facebook, and one ad caught my eye. It said, “I didn’t think much of LinkedIn until I got 150 prospects.” And at the top, it says, “I completely stopped cold calling and got 150 prospects.” Well, common logic tells me that prospects are another way to say you are cold calling,…

You’ve Got Jail… How Facebook Is Getting Bad For Business

Accountability, Branding, C-Suite Topics, Content Marketing, Facebook, Facebook Groups, Social Media, Social Networking1 Comment

Facebook went all Britney Spears on me. They took away my ability to control my business and they told me, “Oops, you did it again.” Yep. I did. I posted something that went against their community standards and I have been blocked from Facebook. But luckily it’s not for long. Today I’m going to talk…

To Achieve Your BHAG… You Need to SHAG to Become a BFD

Accountability, Business Systems, C-Suite Topics, Change Management, Disruption, Investing In Yourself, Managing Your Business, Project Management, Strategy, Success, Systems1 Comment

I have a question for you… How do you eat an elephant? Common wisdom says one bite at a time. But it makes me think, why would you want to eat an elephant? They’re big and believe it or not, they’re hairy, and that’s a lot of eating. But that would be something we know…

How Using Mixed Emotions Can Emotionally Charge Your Marketing Messages

Blogging, Business, Client Expectations, Content Marketing, Emotional Intelligence, Information Marketing, Permission Marketing, Relationship Marketing, Story, Strategy, Thought Leadership, Writing ContentLeave a comment

I recently had an interesting call with a potential client where we went back and forth getting to know each other. In the process, she said to me, “I want to be upfront with you and let you know that I’ve had some bad experiences with people doing lead generation for my business.” And I…

Vanity Fair, Unfair Vanity, and Vanity Metrics

Advertising, Branding, Engagement, Facebook Groups, LinkedIn, Questions, Reciprocity, Relationship Marketing, Return On Investment, Sales, Thought Leadership1 Comment

A while back, I was talking about Cancel Culture on The Bacon Podcast episode 654. What I was talking about was canceling subscriptions. I was going through some of my accounting this weekend and noticed I was paying $10 a month for a newspaper I wasn’t reading. Checked with my wife, she wasn’t reading it…