Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Social, Networking, and Social Networking

C-Suite Topics, Engagement, General Marketing, Human Capital, Human-To-Human, Mindset, Relationship Marketing, Social Media, Social Networking, TrustLeave a comment

Back in 2016, I wrote my third book, “The Bacon System.” iPhones and social media were in their infancy. It was a quaint time when you could post to social media about yourself or your business, and the social systems and the algorithms were designed to get you as much engagement as possible. I was…

Who are You? Your Customers are a Mirror!

Accountability, Branding, Business Systems, C-Suite Topics, Client Expectations, Coaching, Communication, Company, Consumer vs B2b Marketing, Entrepreneurship, Generating Sales, Investing In Yourself, Managing Your Business, Niche Marketing, Purpose, Questions, Systems, Thought LeadershipLeave a comment

Marketing consumer stuff is SOOOOoooo… much easier than marketing B2b stuff (products or services). “There I said it!” Springtime is a perfect example. There are two types of people: those who want to save money and those who want to save time. People who want to save money will go to great lengths to convince…

There Is GOLD in Them Thar Bills

Artificial Intelligence, Attention, Awareness, Business Systems, Business Tools, Buyer's Journey, C-Suite Topics, Client Expectations, Cold-Calling, Consistency, Content Marketing, Data Mining, EMail Marketing, Emotional Intelligence, Engagement, Human-To-Human, Mindset, Perfect Customers, Relationship Marketing, Social Networking, Strategy, Thought LeadershipLeave a comment

Arguably, three states in our country are famous for gold: Alaska, California, and New York. California had a gold rush in 1849. Although it was not a state yet, Alaska had a gold rush in 1896. New York is famous in more modern times because of Wall Street and the financial trading in Gold and…

Got Chaos? Adapt, Innovate, Communicate

Business Systems, Business Tools, Change Management, Communication, Disruption, Entrepreneurship, Investing In Yourself, Managing Change, Managing Your BusinessLeave a comment

Your business has changed in less than a week unless you live under a rock. This has nothing to do with politics, but economics. If you run a business that resells products from overseas, the cost of what you sell has gone up. If you run a SAS or service business, the cost of running…

Is Your Content More Like a Newspaper or a Magazine?

Advertising, Audio, Blogging, C-Suite Topics, Client Expectations, EMail Marketing, Engagement, Generating Sales, LinkedIn, Niche Marketing, Relationship Marketing, Return On Investment, Search Engine Marketing, Social Media, Story, Targeted Messaging, Technology, Thought Leadership, Websites, Writing ContentLeave a comment

I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn’t optimal for today’s TV and movies. Instead, it was…

What Is Your Brand of Hospitali-Tea?

Accountability, Buyer's Journey, Client Expectations, Communication, Customer Service, Emotional Intelligence, Engagement, Entrepreneurship, Human-To-Human, Relationship Marketing, StrategyLeave a comment

Trust me… going to hospitals, clinics, and doctors’ offices is not fun. I hope you are not at that phase or your health is better than mine. Don’t get me wrong. I am healthy and jog, play golf, and do yard work, but I have had a series of incidents that have put me on…

What’s the Deal… with Silos?

Advertising, Business Systems, Buyer's Journey, C-Suite Topics, Communication, Engagement, LinkedIn, LinkedIn Advertising, Perfect Customers, Relationship Marketing, Sales Funnel, Targeted MessagingLeave a comment

I have always lived in cities. Not big ones, but smaller suburbs. Generally, especially in the Midwest, you usually encounter farms when you travel between towns by car. In Illinois, there were lots of farms. Most have barns and silos. I knew what the barns were for, but did not quite understand silos and why…

If It Ain’t Broke, Fix It (Before You Have to Replace It)!

Accountability, Advertising, Awareness, Business, C-Suite Topics, Change Management, Engagement, Human-To-Human, Managing Change, Relationship Marketing, StrategyLeave a comment

The Flat A few weeks ago, I had a bad car week. I had just had surgery and had to go to a follow-up visit the day after another doctor’s appointment. I walked out into the garage to recycle some stuff and noticed I had a flat. Because of my surgery, I could not change…

Trust… Trust is Fragile, But It Can Become Improved – Part 2

Accountability, Social Media, Social Networking, Story, Technology, TrustLeave a comment

I have a friend who posted on social media about new AI glasses that he believes are coming… “Imagine, owning a pair of AI glasses… That can watch people’s facial expressions, listen to their speech patterns… and detect whether they’re lying to you or not. It’s coming. It won’t be long before we live in…