Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Getting Personal

Accountability, Artificial Intelligence, Attention, Business Tools, C-Suite Topics, Client Expectations, Customer Relationship Manager, EMail Marketing, Emotional Intelligence, Engagement, Human-To-Human, Relationship Marketing, Social MediaLeave a comment

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. 2001 A Space Odyssey: (1968) The film features HAL 9000, a sentient artificial intelligence computer that controls the systems of the Discovery One spacecraft. HAL is depicted as having advanced capabilities, including speech…

3 Ways I Like to Use Artificial Intelligence

Artificial Intelligence, Communication, Content Marketing, Emotional Intelligence, Information Marketing, Productivity, Relationship Marketing, Story, Systems, Targeted Messaging, Technology, Thought Leadership, Writing ContentLeave a comment

I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs. Granted, it’s my main window and three clients’ project work windows open, but I use all four windows all day long.…

Let’s Keep This Between Us…

Accountability, Artificial Intelligence, Attention, Awareness, Business Systems, Business Tools, C-Suite Topics, Communication, Content Marketing, Emotional Intelligence, Questions, Relationship Marketing, SalesLeave a comment

I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don’t share it with anyone else. It’s going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials…

The 3 Things That Make Marketing Harder

Advertising, Artificial Intelligence, Attention, Awareness, Branding, Business Tools, C-Suite Topics, Customer Relationship Manager, Data Mining, Organic Marketing, Permission Marketing, Questions, Relationship Marketing, Sales, Social Media, WebsitesLeave a comment

You’ve Come A Long Way, Baby It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971.…

Superman vs The Boogeyman

Accountability, Advertising, Artificial Intelligence, Business, C-Suite Topics, Change Management, Communication, Facebook, Google, Organic Marketing, Relationship Marketing, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I was listening to an interview about energy. One of the little-known facts about AI is that it requires power… Lots of POWER! A single query in a generative AI model may use as much energy as turning on a lightbulb for one hour. Generating two images with AI could use as much energy as…

What’s Old Is New

Artificial Intelligence, C-Suite Topics, Content Marketing, EMail Marketing, Google, Mindset, Search Engine Optimization, Strategy, Technology, Thought Leadership, Value Proposition, Websites, Writing ContentLeave a comment

A Little Perspective I have been in marketing for almost 50 years. In my day, we walked to school uphill in the snow, even in the summer. On the way, we delivered newspapers while listening to our portable radios and reading every billboard along the road. It’s no joke that I have seen and experienced…

FACT: Two Things Could Be True At Once

Artificial Intelligence, Content Marketing, Generating Sales, Human-To-Human, Organic Marketing, Relationship Marketing, Sales, Social Media, Thought Leadership, Trust, Websites, Writing ContentLeave a comment

I truly believe the greatest philosopher of our times was a New York Yankee Baseball player named Yogi Berra “When you come to a fork in the road, take it.” – Yogi Berra OK… maybe he is not the greatest philosopher of our times, but he’s not wrong (and he is funny). When you come…

Visual Impact – The Rights and Wrongs of Images In Marketing

Accountability, Artificial Intelligence, Blogging, C-Suite Topics, Communication, Design & Photography, Entrepreneurship, Managing Your Business, Strategy, WebsitesLeave a comment

One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!”   You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But…

Seconds… Chance Interactions – [Best Of]

Accountability, Advertising, Business Systems, Buyer's Journey, Consistency, Content Marketing, Google AdWords, Google Analytics, Human-To-Human, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…