Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

BACON – Chapter 8: Like Me… Like You!

Accountability, C-Suite Topics, Content Marketing, Emotional Intelligence, Facebook, Human-To-Human, LinkedIn, Purpose, Reciprocity, Relationship Marketing, Sales, Social Networking, Strategy, Targeted Messaging, Thought Leadership, Writing ContentLeave a comment

If you think about it, it’s easy to know about many people. There are people I know that I have never met in person or even had an online conversation with. Going from Know to Trust requires a stepping stone, and that’s called a Like. You can try to jump over that stone, but it…

BACON – Chapter 7: Getting to Know You

Awareness, Buyer's Journey, C-Suite Topics, Communication, Content Marketing, Design, EMail Marketing, Facebook, Instagram, LinkedIn, Relationship Marketing, Social Media, Strategy, Targeted MessagingLeave a comment

Know is a beautiful word. People ask, “You know what?” They text IYKYK (meaning if you know, you know). Know can also be a derivative of knowledge. Know is a two-way street when it comes to marketing. You want people to know about you and your business. You may also want to know who knows…

BACON – Chapter 6: Know – Like – Trust

Branding, Business Systems, Buyer's Journey, Client Expectations, Content Marketing, Customer Relationship Manager, Generating Sales, Human-To-Human, Sales, Search Engine Marketing, Search Engine Optimization, Story, Targeted Messaging, Thought LeadershipLeave a comment

The concept of “Know – Like – Trust” has been around for a while. It is commonly attributed to author Bob Burg (Endless Referrals and The Go-Giver). Bob is an internationally known sales guru, and I’ve had the pleasure of interviewing him and getting to know him personally. Bob is someone who I would call…

BACON – Chapter 5 – Get Out…

Business, C-Suite Topics, Communication, Engagement, Human-To-Human, Networking, Purpose, Relationship Marketing, Social Networking, Technology, Thought LeadershipLeave a comment

The History of Networking Networking has been around for a long time in business. Some of the names you may recognize (Benjamin Franklin, Andrew Carnegie, Henry Ford, and John D. Rockefeller) were prolific advocates of networking. Trade shows date back to the 1800s. The American Medical Association was started in 1847. Another AMA (American Marketing…

BACON – Chapter 4 – It’s Not About You, It’s About Business

Business, C-Suite Topics, Communication, Engagement, Human-To-Human, Networking, Purpose, Relationship Marketing, Social Networking, Technology, Thought LeadershipLeave a comment

One of the foundations that’s stuck with me through the years is, “Businesses do not do business with other businesses. People do business with people.” There has never been a corporation that has ever paid cash or written a check. People do that. Yes, companies try to put you on autopilot by making you subscribe…

BACON – Chapter 3: Babies, Puppies & BACON

Branding, Community, Emotional Intelligence, Entrepreneurship, Facebook, LinkedIn, Networking, Reciprocity, Relationship Marketing, Sales, Social Media, Social Networking, Story, Thought Leadership, Writing ContentLeave a comment

What’s your image? Babies are cute, puppies are cute, and bacon is not cute, but I bet your mouth watered a little bit. What if someone recently lost a baby? Maybe they are a cat person? What if they are an animal rights activist or vegan? Then, those first statements could not be any farther…

BACON – Chapter 2: Cha-Cha-Cha – Changes

Artificial Intelligence, Branding, Change Management, Communication, Innovation, Managing Change, Productivity, Repairs and Upgrades, Social Media, Social Networking, Story, Strategy, TechnologyLeave a comment

You can’t control change; it controls you. Chances are, you are in one of two camps: 1) Those who embrace technology or 2) Those who are overwhelmed with all the change. Now, you may still be a damn the torpedos, I am going to use my printed Franklin planner and Palm Pilot Blueberry thingy kind…

BACON – Chapter 1: Relationship Marketing

General Marketing, Human-To-Human, Marketing Tips and Tools, Networking, Relationship Marketing, Social Media, Social Networking, Story, Strategy, Success, Systems, Thought Leadership, WebsitesLeave a comment

Marketing has evolved over the decades. I’ve spent more than forty-five years in business. During that time, business has experienced many changes, innovations, breakthroughs, revolutions, and upheavals. I’ve had the chance to see the birth and evolution of the personal computer, and I worked at the company that pioneered the cell phone. Then I watched…

I’ll Take My Bacon… Extra Crispy – A Prologue

Accountability, Blogging, Books, Branding, Business, Change Management, Entrepreneurship, Presentations, PurposeLeave a comment

It’s been 10 years since I wrote my first and still my favorite book. I was faced with the challenge of deciding if I wanted to write a new book or update the original. I finally decided that this book was still relevant and its concepts were solid, but some information had become outdated or…

Out With the NEW… In With the OLD!

C-Suite Topics, Change Management, Communication, Community, Customer Relationship Manager, Engagement, Follow-Up, Human-To-Human, Reciprocity, Referrals, Relationship Marketing, Sales, Social Networking, Time ManagementLeave a comment

Here are the top five New Year’s sayings or cliches: Out with the Old, In with the New New Year, New You Another Chance for Us to Get It Right See You Next Year A Frest Start In reality, it is just another day in a sequence of days. The biggest difference is that it’s…