Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Are You Selling the Sizzle or the Meal?

Artificial Intelligence, Attention, Branding, Business Tools, C-Suite Topics, Client Expectations, Communication, Engagement, Google Analytics, Human-To-Human, Landing Pages, Marketing Tips and Tools, Mindset, Opinion, Purpose, Relationship Marketing, Story, Websites, Writing ContentLeave a comment

I am such a geek that my Weber Grill has Bluetooth. I have an app that connects to it and monitors the temperature, showing you the cooking time. There is also a wired probe that you insert into a steak or chicken to monitor the internal temperature and determine when to turn the food. I…

I Had a Conversation with AI About All the Hype Around Artificial Intelligence?

Advertising, Artificial Intelligence, Business Systems, Business Tools, C-Suite Topics, Change Management, Content Marketing, Data Mining, Emotional Intelligence, Human Capital, Human-To-Human, Information Marketing, Managing Change, Marketing Tips and Tools, Mindset, Questions, Relationship Marketing, Strategy, Systems, TechnologyLeave a comment

Layla as a Calendar Model I saw an ad on Facebook from a company looking for the pet of the year, which invited you to submit a picture of your pet to be considered for their annual calendar. I said to myself, “I’ll bite”, and I submitted a portrait-sized (tall) photo to see if they…

Heating Up Business Leftovers

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Business Systems, C-Suite Topics, Content Marketing, Customer Service, Generating Sales, Google Analytics, Human-To-Human, Information Marketing, LinkedIn, LinkedIn Advertising, Managing Change, Perfect Customers, Relationship Marketing, Social Media, Thought Leadership, Writing ContentLeave a comment

I live with my wife, Kim, and our dog, Layla. When it comes to making meals at home, Kim has that down to a science. One thing I can say is that we often have leftovers. For example, when we do Taco Tuesday, we almost always get a second meal out of the cooked food.…

What’s Old Media… Is NEW Media

Accountability, Advertising, Artificial Intelligence, Attention, Audio, Blogging, Business, Change Management, Communication, Consistency, Content Marketing, EMail Marketing, Engagement, Futurecasting, Generating Sales, Human-To-Human, Influencer Marketing, Information Marketing, LinkedIn, Niche Marketing, Podcasts, Purpose, Relationship Marketing, Social Media, Strategy, Trust, Video, WebsitesLeave a comment

I have been working in marketing and advertising for a long time. When I started in the late 1970s and early 80s, TV was delivered by antennas, and radio and newspapers were still the primary news delivery mechanisms. It wasn’t until 1996 that MSNBC and Fox News came onto the scene. Then, in late 2016,…

Prices Are Going Up. Are You Raising Yours? Can You? Should You?

Accountability, Business, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Futurecasting, Human-To-Human, Mindset, Own It, Relationship Marketing, Return On Investment, Strategy, Thought Leadership, Value Proposition, World NewsLeave a comment

There is an undercurrent creating a bit of uncertainty in business. It’s the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…

How Are Your Google Analytics Lately?

Advertising, Artificial Intelligence, Attention, Awareness, Branding, Buyer's Journey, C-Suite Topics, Consistency, Golf, Google Analytics, Relationship Marketing, Strategy, Success, Technology, Video, WebsitesLeave a comment

If you have been a fan of this blog, you know that I am an avid golfer. Part of the reason we moved to North Carolina is the weather. In Chicago, I was lucky to get 20 rounds a year. In NC, I can golf as many as 20 rounds a month, and we play…

You Can Do That with AI?

A-B Testing, Artificial Intelligence, Business Tools, Content Marketing, Emotional Intelligence, Engagement, Google, Human-To-Human, Perfect Customers, Questions, Relationship Marketing, Strategy, Systems, Technology, Thought LeadershipLeave a comment

WARNING: This is a Geeky Post! No matter what your skill level, business acumen, or technical skill set, Artificial Intelligence is changing the way we do business. You don’t have to actually download or pay for a system like ChatGPT, Claude, or Perplexity to experience it. It is now built into almost every piece of…

Are You Working Harder… To Achieve Diminishing Results?

Advertising, Artificial Intelligence, Awareness, C-Suite Topics, Communication, Content Marketing, Generating Sales, Human-To-Human, LinkedIn, Questions, Relationship Marketing, Social Networking, Success, Thought LeadershipLeave a comment

I asked AI to motivate me with a saying to get better results: “Success doesn’t come from what you do occasionally, it comes from what you do consistently.” Keep pushing forward—small, steady improvements lead to big results. Then I asked AI to do the same about Hard Work: 1. “Work smarter, not harder.” 2. “Don’t…

Mowing That One Sale

Accountability, Blogging, Engagement, Generating Sales, Human-To-Human, Interviews, LinkedIn, LinkedIn Advertising, Relationship Marketing, Story, Thought Leadership, Trust, Value Proposition, Writing ContentLeave a comment

When we moved to our new house, I had a choice to make. Do I pay someone to mow my lawn or do it myself? I was so busy at the old place that it made sense to hire a landscaping company and pay them $250 a month to mow and trim. I tried a…

Are We Missing Something?

Accountability, Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, LinkedIn, Perfect Customers, Relationship Marketing, Social Networking, Strategy, Technology, WebsitesLeave a comment

It’s no secret that I love technology. I have been a geek since I was a little kid, and I still embrace it and love to learn into my senior years. I have worked with computers since my teens. I’ve built multiple recording studios, ranging from patching together a recorder with a PA system to…