I don’t know about you and how long you’ve been running your business, but my business started in 2001. This is about 16 years I’ve been doing business. Over the course of that time, I’ve accumulated a lot of assets. Some of it’s hardware, software, what have you. Some of it’s obsolete, but I can…
The news and social media are filled with items like fake news, alternative truths, lies, and some very hot and opinionated arguments about what is real and what is fake. I believe there are certain principles, especially when it comes to sales and marketing, that have stood the test of time. Today I want to…
One of the things that I do is a lot of teaching and a lot of training. I do this thing called a social media bootcamp where I get a bunch of people who are small businesses or from local businesses and bring them into a room, and I spend three hours teaching them about…
I Want Toys! I want to talk to you about lessons learned, and lessons taught. Let me take you way back to the 1990’s. I owned a recording studio that did jingles, and commercials, and all this other stuff. I decided to start a new business called, “Sound Publications.” Part of the impetus of that…
Marketing 20-30 years ago was so much easier and yet harder. We had less choices (print, newspaper, mail, radio & TV), but we had less data (no Google Analytics, or websites, email, online video, podcasts and more). If you’re marketing online, there are a lot of new options that frankly I didn’t even know about…
One of the things I love about doing my podcast (baconpodcast.com) is hosting expert interviews. Every Monday I do a monocast, and then every Wednesday I release an expert interview. I learn so much from these people. There are a lot of great podcasts out there, and I do listen to other podcasts. There are many…
I don’t know if you have it yet. I don’t have it yet. The new LinkedIn interface for your desktop that is. Even though I don’t have it, I’ve seen it. I have a lot of friends who are influencers, insiders with LinkedIn, who’ve done webinars and videos, and they’ve shown how it works. If you’ve…
One of the most common questions I get is: “What platform should I use to market my business?” A lot of people ask: “Should I be on Facebook? Is Facebook still the best social media platform for business?” The answer to that question is “yes” and “no.” There are a billion people on Facebook, but…
Happy Birthday to the iPhone. Today is 10 years since the first iPhone was announced and I remember it as clear as day. I also remember standing in line in June to get the first one. It was crazy, like you couldn’t get them, and it was just nuts. Actually, one of my pastors drove…
Welcome to the new year! I hope you had a fantastic holiday season, because it is now time to hit the ground running, right? We are starting a new year and it is time for all of us to really get our businesses in gear. The subject that I want the talk about are the five trends…
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