Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

Accountability, Business Systems, C-Suite Topics, Marketing Tips and Tools, Mindset, Sales, Systems, WebsitesLeave a comment

They say, “Good things come in threes!” But who are ‘They’ and what’s good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business…

Avoid The Superman Syndrome – You Need The Justice League

Business Systems, C-Suite Topics, Entrepreneurship, Generating Sales, Human Capital, Investing In Yourself, Managing Your Business, Marketing Tips and Tools, Mindset, Purpose, Strategy, Success, Systems, Time Management1 Comment

When I go to networking meetings, instead of posting my own name on the nametag, I write down “Ima Geek”. Geeks come in many flavors. Geek often branches out into specific social scenes: “movie geek,” “food geek,” “music geek,” “guitar geek,” “band geek,” “suburban lawn geek,” “computer geek,” “academic geek” … you get the picture.…

How To Land The Right Client (Hint: It’s About Connections)

Accountability, C-Suite Topics, Communication, Emotional Intelligence, Interviews, Managing Change, Networking, Purpose, Questions, Referrals, Relationship Marketing, Strategy, Success1 Comment

I don’t know about you, but the past two years have been a challenge for everyone, and we are no different. It’s not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. So we have been on a journey at the Basilico…

How To Document Success? What Gets Captured – Gets Updated (With A Nudge)

Customer Relationship Manager, Perfect Customers, Productivity, Reciprocity, Relationship Marketing, Sales, Sales Funnel, Social Networking, Story, Strategy, Systems, Targeted MessagingLeave a comment

Life Happens This past weekend, I was attempting to clean out my basement. Loaded on shelves were tons of Bankers’ Boxes filled with personal and business records dating back to the 1990s. Loaded in there were memories and important things like the Title to my wife’s 2003 car and the original documents from when we…

How To Give Your Sales Team A Little Empathy To Share With Your Customers

C-Suite Topics, Change Management, Content Marketing, Emotional Intelligence, Human Capital, Mindset, Purpose, Questions, Reciprocity, Sales, Staff Issues, Success, Thought Leadership1 Comment

The Last 2 Years Have Been HELL! It’s hard to believe that two years ago we went from a kind of normal to total chaos in our businesses. We were mostly all chugging along, filled with hope for a new year, and BOOM. The pandemic struck like an earthquake-lightning-tsunami. Companies struggled to set up staff…

LinkedIn Wants Your New And Old Content (HINT: And So Do Your Prospects & Clients)

Accountability, Business Tools, C-Suite Topics, Client Expectations, Content Marketing, LinkedIn, Perfect Customers, Reciprocity, Relationship Marketing, Social Media, Strategy, Success, SystemsLeave a comment

Of the many distractions we face in our business lives, I am guessing that social media is not one that you would rate as useful. Believe me, I get it. With over 100 emails a day, phone calls, and app notifications, I would say that over 50% are pure spam. My car warranty is just…

The Anatomy Of An Ebook (I Wrote For My Business) – A Marketer’s Journey

A-B Testing, C-Suite Topics, Case Studies, Client Expectations, Content Marketing, Design, Drip Email Sequences, Ebooks, Emotional Intelligence, Generating Sales, Information Marketing, Permission Marketing, Questions, Relationship Marketing, StrategyLeave a comment

I don’t know about you, but I think the hardest thing to do as a marketer is to market myself and my own business. When it comes to doing it for yourself, it’s a little bit more of a challenge. It’s kind of hard to see the forest from the trees. Kind of like the…