Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Is It Time to Rebuild Your Website?

A-B Testing, Artificial Intelligence, Attention, Awareness, Blogging, C-Suite Topics, Content Marketing, Customer Journey, Design, Engagement, Google Analytics, Landing Pages, Navigation, Return On Investment, Sales, Strategy, Success, Targeted Messaging, Trust, WebsitesLeave a comment

During conversations with clients, contemporaries, and coworkers, there is often a lean towards getting attention, found, and remembered. What I often find missing is the “what happens next?” They are not wrong. Most websites are like trees in a forest. “If a tree falls in a forest and no one is around to hear it,…

Social Media Is a Team Sport

Accountability, Advertising, Artificial Intelligence, Branding, Business Systems, C-Suite Topics, Coaching, Content Marketing, Design & Photography, EMail Marketing, Engagement, LinkedIn, Purpose, Relationship Marketing, Sales, Strategy, Success, Thought LeadershipLeave a comment

PREAMBLE: If you are not a pro football fan, there is a marketing point to all of this. Usually, the time between New Year’s and Super Bowl Sunday is filled with lots of sports that provide some warmth to the colder part of the year. You’ve got pro and college football playoffs, basketball, and hockey.…

Let Your Audience Connect Where They WANT to Communicate

Advertising, Attention, Business Systems, Buyer's Journey, Client Expectations, Content Marketing, EMail Marketing, General Marketing, Google Analytics, Organic Marketing, Relationship Marketing, Sales, Search Engine Optimization, Social Media, Systems, Thought Leadership, WebsitesLeave a comment

People are so focused on what AI is doing to marketing that they often miss advances in communications technology. Live Translation lets your AirPods listen to someone speaking, sends the audio to your iPhone for on‑device AI translation, then plays the translated speech back in your chosen language. You can also talk in your own…

2026 – The Year of the FIX!

Artificial Intelligence, C-Suite Topics, Change Management, Predictions, Relationship Marketing, Satire, Strategy, Technology, Thought LeadershipLeave a comment

Every new year is filled with hope and expectation (just look at gym memberships that skyrocket in January and crash in February). Though the world and business climate make it harder to predict what will happen… We know a few things: There are 5 AI LLM companies competing for world dominance. OpenAI Google DeepMind Anthropic…

In Retrospect – 2025 Was a Crazy Year

Accountability, Artificial Intelligence, Awareness, Business Tools, Buyer's Journey, C-Suite Topics, Client Expectations, Communication, EMail Marketing, Emotional Intelligence, Generating Sales, Relationship Marketing, Return On Investment, Social Networking, Strategy, Targeted Messaging, Thought Leadership, Value PropositionLeave a comment

No matter how you look at it, 2025 was not a normal business year. Heck, it was not a normal year in any way, shape, or form for our family. I personally faced some health challenges and spent way too much time with doctors, specialists, and hospital visits. I am happy to report that, for…

OH… Those Pesky Little Terms and Policies

Accountability, Advertising, Answer Engine Optimization, Artificial Intelligence, Business Systems, C-Suite Topics, Communication, Data Mining, Information Marketing, Permission Marketing, Reputation, Strategy, TrustLeave a comment

I learned something in the hospital (why I was in the hospital is a story for another day). If you have ever been admitted overnight, you know that sleep is a challenge. Between the nurses, doctors, and others coming into your room every half hour, you have machines that beep and whine when they are…

The Cost of Marketing

Accountability, Advertising, Branding, Business Systems, Client Expectations, Communication, Content Marketing, Engagement, Generating Sales, Human Capital, Human-To-Human, Managing Your Business, Organic Marketing, Relationship Marketing, Return On Investment, Segmenting, Strategy, Targeted MessagingLeave a comment

There is no doubt that technology is changing fast. During an Uber ride I had, the driver, George, said to me, “I am getting a quote on replacing my roof. The company just needs the address and does not even send out a person. They use satellite images and AI to calculate the cost and…

The Second Kick from a Mule – Part 2

Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Blogging, C-Suite Topics, Communication, EMail Marketing, Engagement, Facebook, Google, Human-To-Human, LinkedIn, Organic Marketing, Questions, Relationship Marketing, Social Media, Strategy, Technology, WebsitesLeave a comment

There is a saying that goes, “There is no educational value… to the second kick from a mule.” Marketing your small to mid-sized business is hard, and it’s getting harder. It was not too long ago that the only way to get your business noticed was to play in the Google sandbox. Google’s business pages,…

The Second Kick from a Mule – Part 1

Advertising, Answer Engine Optimization, Artificial Intelligence, Attention, Audio, Audiobooks, Blogging, C-Suite Topics, Communication, EMail Marketing, Engagement, Facebook, Google, Human-To-Human, LinkedIn, Organic Marketing, Questions, Relationship Marketing, Social Media, Strategy, Technology, WebsitesLeave a comment

There is a saying that goes, “There is no educational value… to the second kick from a mule.” I have a nickname (actually multiple), but my geek one is ‘Captain Typo’. That is because I am a terrible typist, and my brain works so much faster than my fingers. I use Grammarly to help me…

You Can’t Outsource Relationships…

Accountability, Artificial Intelligence, Attention, Awareness, C-Suite Topics, Communication, Customer Relationship Manager, Data Mining, Emotional Intelligence, Engagement, Futurecasting, Human-To-Human, Managing Change, Mindset, Relationship Marketing, Sales, TechnologyLeave a comment

One of my cornerstone sayings (called Baconisms) that I have used for years is, “Relationships are the currency of business”, especially in B2B sales and marketing. The value of your business is directly tied to the relationships you cultivate and sustain with customers, vendors, and other key partners. I still feel embarrassed and empowered by…