Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.
Swim With The Dolphins The other day I was having coffee with a friend and a mentor. His name is Al Ritter. He wrote the book, The 100/0 Principle: Give 100% of yourself, 100% of the time, expect nothing in return and watch what happens. Al was telling me a story about his daughter, Ashley.…
This week I want to talk about garbage. Actually, I want to talk about recycling and refuse. This weekend I was watching an episode of 60 Minutes and they were talking about the amount of plastic floating in the ocean. Every single year eight million metric tons of plastic waste enters the oceans and it…
Today I want to take you back to the future. Well, not really. I want to talk about the movie, Back To The Future, and Back To The Future II. In the movie, Back To The Future II, Marty McFly and Doc Brown travel to 2015, but in that movie, they got a few things…
On-Demand We live in amazing times. Think about it; anything you need can be delivered to your door. If you need any furniture, you can call Wayfair; Wayfair has just what you need. Great brand, right? Think about Amazon. Amazon sells you a membership where you can get two-day Prime delivery at no charge, and…
Do Bee, Do Bee Do! The last time I was playing guitar at church, one of my friends asked, “Hey, do you remember the show Romper Room?” I said, “Yeah, absolutely.” Somebody else in the room goes, “Huh?” Romper Room was on TV from the 1960s to the 1980s, and it was a kid’s show.…
Today is kind of a sad day at my house because I have to get a new garage door opener. Now, it’s only sad because after 18 years I have to get a new garage door opener. Things break, right? But the cool thing is the new one has Wi-Fi. Now, my wife gets freaked…
You may or may not know what a hashtag is, and I’ll explain that a little later. But to put it in some context, when I was a kid, hash was something that we served up with breakfast. Usually it had corned beef and potatoes in it. Then sometimes, we’d even eat it for dinner.…
I don’t know about you, but if you’re on Facebook and some other social media platforms, you probably have noticed that things are getting a little ugly and divisive, meaning that people are picking sides, picking fights, and things just are not happy. I have been spending time trying to figure out how to post…
Corporate vs Entrepreneur Culture So, I don’t know about you, but have you ever been fired? Well, I had a stint at Arthur Andersen, and yeah, I got fired. Why? Well, because I didn’t play well in that corporate sandbox. The reason is because there were stringent rules and a corporate culture that just was…
There’s an old dad joke that goes, how do you eat an elephant? And the answer is, one bite at a time. But eating an elephant is a big job. And one of the things that we have to deal with in the marketing space is change. Today I want to talk about how to…