Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Prices Are Going Up. Are You Raising Yours? Can You? Should You?

Accountability, Business, C-Suite Topics, Change Management, Disruption, Entrepreneurship, Futurecasting, Human-To-Human, Mindset, Own It, Relationship Marketing, Return On Investment, Strategy, Thought Leadership, Value Proposition, World NewsLeave a comment

There is an undercurrent creating a bit of uncertainty in business. It’s the cost of doing business. I call it the “Chaos-Commerce Economy.” I have a lot of subscription tools that I pay for every month. They range from Grammarly to Blubrry (podcasting storage), from Acuity (meeting scheduling) to Zoom, Fathom, and other meeting tools.…

How Are Your Google Analytics Lately?

Advertising, Artificial Intelligence, Attention, Awareness, Branding, Buyer's Journey, C-Suite Topics, Consistency, Golf, Google Analytics, Relationship Marketing, Strategy, Success, Technology, Video, WebsitesLeave a comment

If you have been a fan of this blog, you know that I am an avid golfer. Part of the reason we moved to North Carolina is the weather. In Chicago, I was lucky to get 20 rounds a year. In NC, I can golf as many as 20 rounds a month, and we play…

You Can Do That with AI?

A-B Testing, Artificial Intelligence, Business Tools, Content Marketing, Emotional Intelligence, Engagement, Google, Human-To-Human, Perfect Customers, Questions, Relationship Marketing, Strategy, Systems, Technology, Thought LeadershipLeave a comment

WARNING: This is a Geeky Post! No matter what your skill level, business acumen, or technical skill set, Artificial Intelligence is changing the way we do business. You don’t have to actually download or pay for a system like ChatGPT, Claude, or Perplexity to experience it. It is now built into almost every piece of…

Are You Working Harder… To Achieve Diminishing Results?

Advertising, Artificial Intelligence, Awareness, C-Suite Topics, Communication, Content Marketing, Generating Sales, Human-To-Human, LinkedIn, Questions, Relationship Marketing, Social Networking, Success, Thought LeadershipLeave a comment

I asked AI to motivate me with a saying to get better results: “Success doesn’t come from what you do occasionally, it comes from what you do consistently.” Keep pushing forward—small, steady improvements lead to big results. Then I asked AI to do the same about Hard Work: 1. “Work smarter, not harder.” 2. “Don’t…

Mowing That One Sale

Accountability, Blogging, Engagement, Generating Sales, Human-To-Human, Interviews, LinkedIn, LinkedIn Advertising, Relationship Marketing, Story, Thought Leadership, Trust, Value Proposition, Writing ContentLeave a comment

When we moved to our new house, I had a choice to make. Do I pay someone to mow my lawn or do it myself? I was so busy at the old place that it made sense to hire a landscaping company and pay them $250 a month to mow and trim. I tried a…

Are We Missing Something?

Accountability, Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, LinkedIn, Perfect Customers, Relationship Marketing, Social Networking, Strategy, Technology, WebsitesLeave a comment

It’s no secret that I love technology. I have been a geek since I was a little kid, and I still embrace it and love to learn into my senior years. I have worked with computers since my teens. I’ve built multiple recording studios, ranging from patching together a recorder with a PA system to…

You May Not Become an AI Expert… But You Can Become a People Expert

A-B Testing, Artificial Intelligence, Branding, Business Tools, C-Suite Topics, Client Expectations, Communication, Community, Customer Service, Emotional Intelligence, Futurecasting, Human-To-Human, Questions, Relationship MarketingLeave a comment

If you watch the news, one of the major topics (especially in the Raleigh Research Triangle) is that AI is poised to eliminate jobs at an increasingly rapid pace. I have to admit, AI is really good at some things and will be used to replace certain skilled positions. The two main ones, I think,…

Unlock 5-Star Reviews: The Secret Is in Your Competitors’ 3-Star Feedback

Accountability, Artificial Intelligence, Buyer's Journey, Questions, Reviews, Scam, Spam, TrustLeave a comment

AMAZON PRIME DAYS ARE HERE! Time to order things that were artificially expensive and are now on sale! What things do you want or need, and are you buying them? My choice was a new phone charger station. I wanted to remove three cables from my desk and replace them with one for my phone,…

Step By Step… to Step It Up

Accountability, Blogging, Business Systems, Buyer's Journey, C-Suite Topics, Change Management, Content Marketing, Engagement, Generating Sales, Human-To-Human, Information Marketing, Managing Change, Mindset, Perfect Customers, Project Management, Relationship Marketing, Social Media, Strategy, Success, WebsitesLeave a comment

We had some good news this week: our dog Layla has cleared her heartworm test, which means she can start to return to normal activities. Six months ago, after she had an anaphylaxis shock, a routine follow-up visit revealed that she had heartworm. Heartworm in dogs is a serious and potentially fatal disease caused by…

What’s Hard Is Easy, and Easy Is Hard

Attention, Awareness, C-Suite Topics, Client Expectations, Communication, Content Marketing, Engagement, Google Analytics, Human-To-Human, Perfect Customers, Relationship MarketingLeave a comment

We are all living in interesting times. Life, technology, and the world are moving at lightning speed. I remember sitting in my living room in Bolingbrook, Illinois. I was sick, so I was home from work. A special report came on the TV. It was the beginning of the first Gulf War. CNN’s historic live…