Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Collective Community

Accountability, Attention, Communication, Community, Crowdsourcing, Disruption, Engagement, Events, Giving Back, Human-To-Human, Relationship Marketing, Social Networking, TestimonialsLeave a comment

Last week was a challenge, to say the least. A week ago Friday, I woke up to the sound of Layla (our dog) collapsing at midnight. I got her back to her bed, and then she was vomiting at 1 am. After cleaning all that up and getting her back to bed again, she was…

The Future of Websites: A Case Study

Advertising, Artificial Intelligence, Attention, Branding, Buyer's Journey, C-Suite Topics, Client Expectations, Design & Photography, Strategy, Targeted Messaging, Thought Leadership, Trust, Value Proposition, Websites, Writing ContentLeave a comment

The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…

Is the Price… Higher or Lower?

Accountability, Artificial Intelligence, Attention, Blogging, Business, Business Systems, Business Tools, C-Suite Topics, Case Studies, Disruption, EMail Marketing, Google, Human-To-Human, Organic Marketing, Social Media, Strategy, Thought Leadership, WebsitesLeave a comment

Have you ever watched the TV show “The Price is Right?” It’s a daytime game show in which people are selected to bid on an item. The winner gets up on stage to play a game to win bigger prizes. Then, those people compete to spin a wheel to get to the showcase showdown, where…

Are Your Customers Content with Your Content?

Attention, Branding, Business, Communication, Content Marketing, Emotional Intelligence, Engagement, Relationship Marketing, Story, Strategy, Targeted Messaging, Thankfulness, Thought Leadership, Value PropositionLeave a comment

Last week was my birthday. I have some traditions that I have followed for years. I like to go out for an exceptional meal that I rarely treat myself to. In Chicago, I had some great Hibachi steak houses that I would visit because I loved watching the meal being prepared in front of me…

To Pay or Not to Pay… That is the Question?

A-B Testing, Artificial Intelligence, Business, Business Tools, C-Suite Topics, Entrepreneurship, Finance, Innovation, Marketing Tips and ToolsLeave a comment

Some of the most famous words in marketing and advertising are: “But Wait… There’s More!” With TV infomercials, it’s often associated with getting people to see all of the FREE extra stuff you can get if you act fast. Note… everybody gets that extra stuff—usually cheap crap to make you feel like you can’t get…

You’ve Got To Know When…

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Branding, Case Studies, Content Marketing, Engagement, Organic Marketing, Podcasts, Purpose, Questions, Relationship Marketing, Return On Investment, Story, Technology, Thought LeadershipLeave a comment

November 1st, 2014… a day that will live in infamy (on the internet). The biggest news stories were: A judge in Maine rejected a strict Ebola quarantine for nurse Kaci Hickox Political unrest in Burkina Faso A hit-and-run incident in Santa Ana, California killed three 13-year-old girls The release of retired U.S. Marine Sgt. Andrew…

What’s the Deal with 2025?

Artificial Intelligence, Business, Business Tools, C-Suite Topics, Change Management, Content Marketing, Data Mining, Disruption, Futurecasting, iPhone, Managing Change, Search Engine Marketing, Strategy, Technology, Web Hosting, WebsitesLeave a comment

This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

The Mysteries of LinkedIn?

Artificial Intelligence, Attention, Awareness, Communication, Content Marketing, EMail Marketing, Human-To-Human, LinkedIn, Relationship Marketing, Social Media, StrategyLeave a comment

One of the world’s great mysteries is the Bermuda Triangle. This area in the western North Atlantic Ocean, roughly bounded by Miami, Bermuda, and Puerto Rico, has long been the subject of mystery and speculation. Ships and planes tend to enter and then disappear from it. On average, it is claimed that four planes and…

The Original Inbox

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Communication, Permission Marketing, Social Media, Spam, Targeted MessagingLeave a comment

I am a music geek… and I loves me some Pink Floyd. David Gillmore is amazing, and their songs are well-produced and thought-provoking. One of my favorites is “Welcome to the Machine” which explores themes of disillusionment, alienation, and the dehumanizing effects of systems of power, particularly in the music industry. I also believe as…