I want to let you know that your story matters. And how you tell it can be a subtle difference between marketing and a strategy. Marketing is easy; strategy, not so much. The reason I bring up this topic is I had a conversation with a client, actually maybe a past client. It’s hard to…
Today I want to talk about marketing strategy and why you should want one. I was talking with a client. I do a lot of one-on-one coaching and somebody contacted me and wanted to learn how to market themselves better. So during the discussion, she said, “Hey, I’ve got about 100 followers on Instagram, and…
Own Up To It! If you’ve listened to my podcast or read this blog for a while, you’ve heard me say you need to own it. What I mean by “Own It” is actually own your space on the internet. One of the things that a lot of people tend to do is they say,…
I want to talk about what I like to call the ultimate sales question. When you’re selling or talking to clients, the first thing that you have to think about is: what problem do I solve? In most 12-step programs, step number one is realizing that you have a problem. Hopefully, your clients or potential…
It’s a Beautiful Day… This past weekend, my wife and I watched a documentary. The title of the documentary was called “Won’t You Be My Neighbor?” Now some of you are saying, “Oh, that’s Mister Rogers!” and other people are going, “Huh?” Well Mister Rogers, Fred Rogers, had a TV show from the early ’60s…
This post is to celebrate the 400th episode of the BACON Podcast. That’s right, 400 episodes. The Bacon Podcast was started back on November 2nd, 2014 right after the release of my first book, “It’s Not About You, It’s About BACON! Relationship Marketing in a Social Media World!” But this Podcast was not always called…
So, if you’re like most business owners or business people, you’re always on the lookout for new business, because business is the key to success, right? So, how do you learn the key to success? Well, KEY in my world stands for Knowledge Empowers You. The Secret KEY is this: the more you learn, the…
Let me ask you a question: Have you ever found something not working, only to find out you never turned the power on? I think we’ve all done that before, right? But hold that thought, because I want to jump into something. Today we’re going to be talking about how you define success in your…
Monday was Labor Day, and that’s when I recorded the podcast that led to this blog. I saw a bunch of people on social media saying, “Hey, what are you doing today?” It’s like, “Well, I’m kind of working, doing a podcast.” But I was also doing some other stuff, working on some future presentations…
Today I want to talk about your sales and business processes. In other words, I want to talk about how to grow your business by being either a hunter or a gatherer. Now, being a gatherer doesn’t necessarily grow business, but it can. But being a hunter, oh, they go find those new sales. “Onga-gadonga”,…
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