Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Why Did Social Media Become So Anti-Social? STOP IT!

Communication, Content Marketing, Facebook, Information Marketing, Music, Opinion, Relationship Marketing, Social Media, Social Networking3 Comments

I want to start off with a story. I’ve been a musician pretty much all my life. As a matter of fact, at 10 years old, I started taking guitar lessons from a colonel at West Point Military Academy. We lived very close. My dad worked at the hotel there, which was on the base.…

What Is The Power Of A “little c” and “Big C” And A “little b” and “Big B” For Your Business?

Business Systems, General Marketing, Information Marketing, Managing Change, Perfect Customers, Relationship Marketing, Targeted Messaging, Value Proposition3 Comments

Your Business Story So I want to talk about the story of your business. Now, this is not for every business, because we all have varying degrees in the way that we sell, who our customers are, and what it is that we provide. So, I just want to lay out a couple of concepts…

What Business Are You Really In? This May Surprise You?

Customer Service, Education, Information Marketing, Relationship Marketing, Success, Value PropositionLeave a comment

What Business Are Your REALLY In? Can I ask you a question? Do you really know what business you’re in? What do you do for people? If you’re a contractor, you build houses, you replace furnaces or water heaters, or whatever. I mean, that’s pretty straightforward. If you’re an Internet marketer, web developer, SCO person,…

Managing Your Messages – Are You Reaching The Right Audience?

Content Marketing, Managing Change, Perfect Customers, Relationship Marketing, Targeted Messaging, Value Proposition, Writing Content2 Comments

The Cobbler Whose Kids Have Holes In Their Shoes I’ve said this before, but I am one of those cobblers whose kids have holes in their shoes. It’s taken me, oh, five years, to really go back and look at my website and say, “You know what? This is pretty outdated.” Now, I just did…

Good Things Happen When You Speak Your Audience’s Love Language

Coaching, Communication, Relationship Marketing, Targeted Messaging, Value PropositionLeave a comment

Love Feeds Love Today I want to talk about how good things happen when you speak your audience’s love language. You’re probably asking, “Okay, love language?” It can mean a lot of different things. What I’m talking about is speaking to your clients in the way that they want to be spoken to and getting…