Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.
Is Content Marketing Worth It? I often get asked about blogging and podcasting. I’ve been doing it for years. As a matter of fact, I just finished episode 268 of my podcast, I believe. I’ve been doing it since November of 2015, so it’s been over two and a half years. I’ve consistently done two…
Today I’m kind of sad. I lost a really good long term customer, somebody I’ve been doing monthly maintenance on multiple websites and a whole bunch of other things for years. I got an email yesterday that said, “We’re here to inform you that we’re terminating your agreement as of the end of the month.”…
One of the tools in the marketing arsenal that I try to teach people in my coaching and my classes, is about getting interviewed. Now, getting interviewed doesn’t necessarily mean that you have to have a book, or you have to have something special. A lot of times, you can get interviewed just because you…
What IS Success? I just got back from Denver. I was speaking at a conference that I was invited to. On the plane ride back, I started thinking, “Okay, now, was this a successful trip?” Then I really started thinking. “But how do you measure success?” Success is an ever-changing thing. It’s an ebb and…
Masterminds About four years ago, I decided to start a mastermind group. This is not a paid-for mastermind group of people from different industries. This is a very specific mastermind group. I invited a bunch of people in my industry to get together twice a month to sit down and discuss problems, issues, best practices,…
Get Rich Quick… Have you ever seen ads or some other kind of marketing where they’ve got this guy standing next to his Lamborghini and in front of a mansion? I remember this one Vietnamese guy selling real estate that was on a yacht and all this other stuff and like, “You could live this…
Engagement Is Not Just A Marriage Proposal I remember the day I got engaged to my wife like it was yesterday. It took a village. My friend from work was having a party. When I told her I was planning to get engaged, she brought in a team and we created a plan. We were…
This week, I have to give a speech — or as my wife calls it, a presentation, because only politicians give speeches, which you may or may not agree with — but she’s my wife, she’s always right. I have to listen to her. Research Anyway, so the title of my presentation is Managing Your Reputation.…
Fixing A Sour Stomach A while ago, I gave up coffee. The reason I gave up coffee is I was drinking a pot of home-ground Starbucks a day and it was starting to bother my stomach. That happens. So I started drinking green tea. Now, green tea has some health benefits to it, but it’s…
So, I might be dating myself, but there’s a song from the 80s by Tina Turner, ” What’s Love Got To Do With It!”. Maybe you’ve heard it, maybe you haven’t. The question I have to ask you is, what does love have to do with business? In my world, everything. First and foremost, you…