Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Reach Out… Reach Out and Touch Someone

Accountability, Business Systems, C-Suite Topics, Cold-Calling, Communication, Customer Relationship Manager, Data Mining, Human-To-Human, Marketing Tips and Tools, Permission Marketing, Questions, Relationship Marketing, Return On Investment, Strategy, TechnologyLeave a comment

Back in the 1980s, I worked for Ma Bell, better known as AT&T or Western Electric. It was the only game in town and a total monopoly. In 1984, it was broken up with AT&T owning the long-distance game and the Baby Bells owning local service. Those nine new companies lacked the resources to upgrade…

Let’s Do The Time Warp Again

Accountability, Advertising, Attention, Blogging, Change Management, Community, Engagement, Facebook, Google, Information Marketing, Organic Marketing, Questions, Relationship Marketing, Sales, Social Media, Targeted Messaging, TrustLeave a comment

“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. It has the instructions to dance the lyrics: “It’s just…

That One Thing… The Price Of Eggs

Advertising, Artificial Intelligence, Awareness, Branding, Business, C-Suite Topics, Content Marketing, Customer Relationship Manager, Emotional Intelligence, Human-To-Human, Mindset, Purpose, Relationship Marketing, Social Media, Success, Thought LeadershipLeave a comment

Have you seen the price of eggs? I have not, but I hear it’s high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more. I buy 1/2 carton of eggs every few weeks and rarely finish them all. My…

It’s Time To Get To Work

Accountability, Advertising, Artificial Intelligence, Attention, Business Tools, C-Suite Topics, Information Marketing, Organic Marketing, Relationship Marketing, Search Engine Marketing, Segmenting, Social Media, Story, Strategy, Thought Leadership, WebsitesLeave a comment

Being a geek, I am a big Star Wars Fan. Star Wars movies are basically stories about the battles between good and evil. Just like religion may say, “May the Lord be with you”, Star Wars says, “May the Force be with you.” Star Wars even has its own national day, May 4th (as in…

The Anatomy of Trust

Accountability, Advertising, Emotional Intelligence, Engagement, Follow-Up, Human-To-Human, Purpose, Relationship Marketing, Strategy, Thought Leadership, Trust, Value PropositionLeave a comment

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…

Getting Personal

Accountability, Artificial Intelligence, Attention, Business Tools, C-Suite Topics, Client Expectations, Customer Relationship Manager, EMail Marketing, Emotional Intelligence, Engagement, Human-To-Human, Relationship Marketing, Social MediaLeave a comment

AI has been part of our culture for a long time. Think about the movies that have predicted where we are now. 2001 A Space Odyssey: (1968) The film features HAL 9000, a sentient artificial intelligence computer that controls the systems of the Discovery One spacecraft. HAL is depicted as having advanced capabilities, including speech…

3 Ways I Like to Use Artificial Intelligence

Artificial Intelligence, Communication, Content Marketing, Emotional Intelligence, Information Marketing, Productivity, Relationship Marketing, Story, Systems, Targeted Messaging, Technology, Thought Leadership, Writing ContentLeave a comment

I have a problem. “Hi… my name is Brian… and I am addicted to tabs.” I normally have four Chrome browser windows open with 20 to 30 tabs open in each—that’s over 100 tabs. Granted, it’s my main window and three clients’ project work windows open, but I use all four windows all day long.…

Let’s Keep This Between Us…

Accountability, Artificial Intelligence, Attention, Awareness, Business Systems, Business Tools, C-Suite Topics, Communication, Content Marketing, Emotional Intelligence, Questions, Relationship Marketing, SalesLeave a comment

I recently came up with a Billion-Dollar Idea. I am sharing it with you, so please don’t share it with anyone else. It’s going to make me rich, and I would not want anyone to copy or steal it. I created an app that will stop delivering snail mail, emails, texts, radio, and TV commercials…

The 3 Things That Make Marketing Harder

Advertising, Artificial Intelligence, Attention, Awareness, Branding, Business Tools, C-Suite Topics, Customer Relationship Manager, Data Mining, Organic Marketing, Permission Marketing, Questions, Relationship Marketing, Sales, Social Media, WebsitesLeave a comment

You’ve Come A Long Way, Baby It’s incredible how fast things change. Do you remember that slogan? “You’ve Come A Long Way, Baby.” That phrase was used in an advertising campaign for Virginia Slims, a brand of cigarettes marketed specifically to women. The slogan was introduced in 1968, and cigarette ads were banned in 1971.…