Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Superman vs The Boogeyman

Accountability, Advertising, Artificial Intelligence, Business, C-Suite Topics, Change Management, Communication, Facebook, Google, Organic Marketing, Relationship Marketing, Strategy, Targeted Messaging, Thought Leadership, WebsitesLeave a comment

I was listening to an interview about energy. One of the little-known facts about AI is that it requires power… Lots of POWER! A single query in a generative AI model may use as much energy as turning on a lightbulb for one hour. Generating two images with AI could use as much energy as…

What’s Old Is New

Artificial Intelligence, C-Suite Topics, Content Marketing, EMail Marketing, Google, Mindset, Search Engine Optimization, Strategy, Technology, Thought Leadership, Value Proposition, Websites, Writing ContentLeave a comment

A Little Perspective I have been in marketing for almost 50 years. In my day, we walked to school uphill in the snow, even in the summer. On the way, we delivered newspapers while listening to our portable radios and reading every billboard along the road. It’s no joke that I have seen and experienced…

FACT: Two Things Could Be True At Once

Artificial Intelligence, Content Marketing, Generating Sales, Human-To-Human, Organic Marketing, Relationship Marketing, Sales, Social Media, Thought Leadership, Trust, Websites, Writing ContentLeave a comment

I truly believe the greatest philosopher of our times was a New York Yankee Baseball player named Yogi Berra “When you come to a fork in the road, take it.” – Yogi Berra OK… maybe he is not the greatest philosopher of our times, but he’s not wrong (and he is funny). When you come…

Visual Impact – The Rights and Wrongs of Images In Marketing

Accountability, Artificial Intelligence, Blogging, C-Suite Topics, Communication, Design & Photography, Entrepreneurship, Managing Your Business, Strategy, WebsitesLeave a comment

One of my all-time favorite jokes is about babies… “How many babies does it take to screw in a lightbulb?” “None – they neither have the cognitive or motor skills to perform such a task!”   You could imagine a baby holding a lightbulb and trying to insert it into a lamp or socket. But…

Seconds… Chance Interactions – [Best Of]

Accountability, Advertising, Business Systems, Buyer's Journey, Consistency, Content Marketing, Google AdWords, Google Analytics, Human-To-Human, Social Media, Strategy, Targeted Messaging, WebsitesLeave a comment

If you manage your own or other business websites, I imagine you are using Google Analytics or another data manager to explore the traffic to your website. The beauty of using Google Analytics is that you have a baseline to judge your traffic against other similar websites. I know this because I manage over 100…

The PATH to Profits

Accountability, Artificial Intelligence, Awareness, Buyer's Journey, C-Suite Topics, Communication, Content Marketing, Data Mining, Emotional Intelligence, Engagement, Human-To-Human, LinkedIn, Sales FunnelLeave a comment

I looked at the number of blogs I have on my website, and it’s 411 posts. That’s 7.9 years’ worth of weekly posts. At one point, there was more. I started blogging in 2006. That’s almost 18 years of content. I cleaned out everything earlier than 1/1/2017 since I felt it was less relevant to…

All Marketing (and Sales) are Personal

Awareness, Buyer's Journey, C-Suite Topics, Communication, Content Marketing, Emotional Intelligence, Engagement, Generating Sales, Human-To-Human, LinkedIn, Relationship Marketing, Sales, Story, TrustLeave a comment

I was listening to a podcast interview with comedian Mike Birbiglia. I was not familiar with him, but I found his take on comedy interesting. He believes that comedians have a one-on-one relationship with their audiences. Social media and podcasts can help to create a more intimate relationship with fans. Some influencers lose that connection…

Why?

C-Suite Topics, Communication, Engagement, Entrepreneurship, Human-To-Human, Innovation, Mindset, Purpose, Return On Investment, Sales, Story, Success, Thought Leadership, Value Proposition, Writing ContentLeave a comment

I want to do something a little different today. I want to share with you my why.  If you can figure out your why, I believe you are halfway to success. Simon Sinek tells us to start with why. But I believe that why is not all-encompassing and as simple as finding one why on…

Keeping The Main Thing… The Main Thing!

Attention, Client Expectations, Content Marketing, Engagement, Google AdWords, Google Analytics, Organic Marketing, Perfect Customers, Relationship Marketing, Sales, Social Media, Strategy, Success, Targeted MessagingLeave a comment

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business. With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that…

AI Machine Learning vs “I” Human Learning

Artificial Intelligence, Business, C-Suite Topics, Client Expectations, Communication, Content Marketing, EMail Marketing, Golf, Human-To-Human, Mindset, Organic Marketing, Permission Marketing, Relationship Marketing, Social MediaLeave a comment

AI (artificial intelligence) is everywhere. You can find it in writing programs, graphics programs, social and email distribution tools, and even golf clubs. Golf Clubs? As in the kind you swing? There is a golf driver (club) called AI Smoke. I think the only thing “AI” is the design. There is no computer or link…