Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Is Your Content More Like a Newspaper or a Magazine?

Advertising, Audio, Blogging, C-Suite Topics, Client Expectations, EMail Marketing, Engagement, Generating Sales, LinkedIn, Niche Marketing, Relationship Marketing, Return On Investment, Search Engine Marketing, Social Media, Story, Targeted Messaging, Technology, Thought Leadership, Websites, Writing ContentLeave a comment

I just upgraded our home stereo system. My original surround sound system included Klipsch Towers, a center speaker, and a passive surround sound rear speaker with a Yamaha tuner from the 90s. It was loud, proud, and probably contributed to cracks in our foundation, but it wasn’t optimal for today’s TV and movies. Instead, it was…

What Is Your Brand of Hospitali-Tea?

Accountability, Buyer's Journey, Client Expectations, Communication, Customer Service, Emotional Intelligence, Engagement, Entrepreneurship, Human-To-Human, Relationship Marketing, StrategyLeave a comment

Trust me… going to hospitals, clinics, and doctors’ offices is not fun. I hope you are not at that phase or your health is better than mine. Don’t get me wrong. I am healthy and jog, play golf, and do yard work, but I have had a series of incidents that have put me on…

What’s the Deal… with Silos?

Advertising, Business Systems, Buyer's Journey, C-Suite Topics, Communication, Engagement, LinkedIn, LinkedIn Advertising, Perfect Customers, Relationship Marketing, Sales Funnel, Targeted MessagingLeave a comment

I have always lived in cities. Not big ones, but smaller suburbs. Generally, especially in the Midwest, you usually encounter farms when you travel between towns by car. In Illinois, there were lots of farms. Most have barns and silos. I knew what the barns were for, but did not quite understand silos and why…

If It Ain’t Broke, Fix It (Before You Have to Replace It)!

Accountability, Advertising, Awareness, Business, C-Suite Topics, Change Management, Engagement, Human-To-Human, Managing Change, Relationship Marketing, StrategyLeave a comment

The Flat A few weeks ago, I had a bad car week. I had just had surgery and had to go to a follow-up visit the day after another doctor’s appointment. I walked out into the garage to recycle some stuff and noticed I had a flat. Because of my surgery, I could not change…

Trust… Trust is Fragile, But It Can Become Improved – Part 2

Accountability, Social Media, Social Networking, Story, Technology, TrustLeave a comment

I have a friend who posted on social media about new AI glasses that he believes are coming… “Imagine, owning a pair of AI glasses… That can watch people’s facial expressions, listen to their speech patterns… and detect whether they’re lying to you or not. It’s coming. It won’t be long before we live in…

Collective Community

Accountability, Attention, Communication, Community, Crowdsourcing, Disruption, Engagement, Events, Giving Back, Human-To-Human, Relationship Marketing, Social Networking, TestimonialsLeave a comment

Last week was a challenge, to say the least. A week ago Friday, I woke up to the sound of Layla (our dog) collapsing at midnight. I got her back to her bed, and then she was vomiting at 1 am. After cleaning all that up and getting her back to bed again, she was…

The Future of Websites: A Case Study

Advertising, Artificial Intelligence, Attention, Branding, Buyer's Journey, C-Suite Topics, Client Expectations, Design & Photography, Strategy, Targeted Messaging, Thought Leadership, Trust, Value Proposition, Websites, Writing ContentLeave a comment

The definition of insanity is doing the same thing repeatedly and expecting different results. There is no doubt that AI is quickly changing the internet and search landscapes. The companies that make money off ads or SEO are suggesting you have to spend more to stay ahead of the competition. Although I agree that times…

Is the Price… Higher or Lower?

Accountability, Artificial Intelligence, Attention, Blogging, Business, Business Systems, Business Tools, C-Suite Topics, Case Studies, Disruption, EMail Marketing, Google, Human-To-Human, Organic Marketing, Social Media, Strategy, Thought Leadership, WebsitesLeave a comment

Have you ever watched the TV show “The Price is Right?” It’s a daytime game show in which people are selected to bid on an item. The winner gets up on stage to play a game to win bigger prizes. Then, those people compete to spin a wheel to get to the showcase showdown, where…