Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

To Pay or Not to Pay… That is the Question?

A-B Testing, Artificial Intelligence, Business, Business Tools, C-Suite Topics, Entrepreneurship, Finance, Innovation, Marketing Tips and ToolsLeave a comment

Some of the most famous words in marketing and advertising are: “But Wait… There’s More!” With TV infomercials, it’s often associated with getting people to see all of the FREE extra stuff you can get if you act fast. Note… everybody gets that extra stuff—usually cheap crap to make you feel like you can’t get…

You’ve Got To Know When…

Accountability, Advertising, Artificial Intelligence, Attention, Awareness, Branding, Case Studies, Content Marketing, Engagement, Organic Marketing, Podcasts, Purpose, Questions, Relationship Marketing, Return On Investment, Story, Technology, Thought LeadershipLeave a comment

November 1st, 2014… a day that will live in infamy (on the internet). The biggest news stories were: A judge in Maine rejected a strict Ebola quarantine for nurse Kaci Hickox Political unrest in Burkina Faso A hit-and-run incident in Santa Ana, California killed three 13-year-old girls The release of retired U.S. Marine Sgt. Andrew…

What’s the Deal with 2025?

Artificial Intelligence, Business, Business Tools, C-Suite Topics, Change Management, Content Marketing, Data Mining, Disruption, Futurecasting, iPhone, Managing Change, Search Engine Marketing, Strategy, Technology, Web Hosting, WebsitesLeave a comment

This time of year, the two weeks around Christmas and New Year’s, always seem like a blur. It’s hard to remember what day today is, especially when both holidays fall in the middle of a week. Business generally grinds to a halt with people and companies taking vacations. TV is filled with retrospectives of the…

The Mysteries of LinkedIn?

Artificial Intelligence, Attention, Awareness, Communication, Content Marketing, EMail Marketing, Human-To-Human, LinkedIn, Relationship Marketing, Social Media, StrategyLeave a comment

One of the world’s great mysteries is the Bermuda Triangle. This area in the western North Atlantic Ocean, roughly bounded by Miami, Bermuda, and Puerto Rico, has long been the subject of mystery and speculation. Ships and planes tend to enter and then disappear from it. On average, it is claimed that four planes and…

The Original Inbox

Advertising, Artificial Intelligence, Business Systems, C-Suite Topics, Communication, Permission Marketing, Social Media, Spam, Targeted MessagingLeave a comment

I am a music geek… and I loves me some Pink Floyd. David Gillmore is amazing, and their songs are well-produced and thought-provoking. One of my favorites is “Welcome to the Machine” which explores themes of disillusionment, alienation, and the dehumanizing effects of systems of power, particularly in the music industry. I also believe as…

Reach Out… Reach Out and Touch Someone

Accountability, Business Systems, C-Suite Topics, Cold-Calling, Communication, Customer Relationship Manager, Data Mining, Human-To-Human, Marketing Tips and Tools, Permission Marketing, Questions, Relationship Marketing, Return On Investment, Strategy, TechnologyLeave a comment

Back in the 1980s, I worked for Ma Bell, better known as AT&T or Western Electric. It was the only game in town and a total monopoly. In 1984, it was broken up with AT&T owning the long-distance game and the Baby Bells owning local service. Those nine new companies lacked the resources to upgrade…

Let’s Do The Time Warp Again

Accountability, Advertising, Attention, Blogging, Change Management, Community, Engagement, Facebook, Google, Information Marketing, Organic Marketing, Questions, Relationship Marketing, Sales, Social Media, Targeted Messaging, TrustLeave a comment

“Time Warp” is one of the most recognizable songs from “The Rocky Horror Picture Show.” It was created as a time filler for the stage play but has exploded in popularity and become a central part of audience participation during film screenings and live performances. It has the instructions to dance the lyrics: “It’s just…

That One Thing… The Price Of Eggs

Advertising, Artificial Intelligence, Awareness, Branding, Business, C-Suite Topics, Content Marketing, Customer Relationship Manager, Emotional Intelligence, Human-To-Human, Mindset, Purpose, Relationship Marketing, Social Media, Success, Thought LeadershipLeave a comment

Have you seen the price of eggs? I have not, but I hear it’s high. It is a battle cry for those who go to the grocery store and see that their cart has less, yet they are paying more. I buy 1/2 carton of eggs every few weeks and rarely finish them all. My…

It’s Time To Get To Work

Accountability, Advertising, Artificial Intelligence, Attention, Business Tools, C-Suite Topics, Information Marketing, Organic Marketing, Relationship Marketing, Search Engine Marketing, Segmenting, Social Media, Story, Strategy, Thought Leadership, WebsitesLeave a comment

Being a geek, I am a big Star Wars Fan. Star Wars movies are basically stories about the battles between good and evil. Just like religion may say, “May the Lord be with you”, Star Wars says, “May the Force be with you.” Star Wars even has its own national day, May 4th (as in…

The Anatomy of Trust

Accountability, Advertising, Emotional Intelligence, Engagement, Follow-Up, Human-To-Human, Purpose, Relationship Marketing, Strategy, Thought Leadership, Trust, Value PropositionLeave a comment

If you watch broadcast TV, I am sure you are happy the election is over and all we have to watch now are pharmaceutical and Christmas commercials. One of the interesting things I heard in post-election analysis was that a billion dollars was spent on TV ads. At the same time, the most decisive information…