Brian Basilico is an internationally recognized speaker, author, trainer, and adjunct professor. He brings over 35 years of marketing experience to his award-winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated podcaster and blogger, who has been featured as a guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

There Is An Easy Button to Success, But Can You Afford It?

Business Systems, Communication, Generating Sales, Investing In Yourself, Sales, Success, Targeted Messaging, Time Management, Virtual AssistantsLeave a comment

  One of the things in business that people are always looking for is an easier way to do things. The better way to do things. They’re always looking for something new, but what they really what most is an easy button. Well guess what? I have one sitting right on my desk, and here…

Are You Answering The Right Questions With Your Marketing?

EMail Marketing, Generating Sales, Relationship Marketing, Sales, Targeted Messaging, Time Management, Writing ContentLeave a comment

I want to get a little personal. Today, I’d like to tell you that I’m concerned about your health. Not your physical health, maybe a little bit about your mental health. But I’m talking about the health of your email inbox. Here are some interesting facts. Did you know that most people get over 120…

Start Treating LinkedIn Like Tinder… Make Your Profile Swipe Stopping

Client Expectations, Customer Relationship Manager, Emotional Intelligence, LinkedIn, Perfect Customers, Relationship Marketing, ReputationLeave a comment

Business Dating App Today is April Fool’s Day, and I don’t want to throw any jokes at you guys, but instead I want to talk about thinking about social media in a slightly different way. What if you started treating LinkedIn like Tinder and make your profile swipe-stopping? Alright, so you may or may not…

Why Social Media Is A Bet You Can’t Win… What You Can Do About It?

Content Marketing, Facebook, Instagram, LinkedIn, Relationship Marketing, Social Media, Social Networking, Targeted Messaging, Twitter1 Comment

Today I wanna talk about why social media is a bet you can’t win and what you can do about it.  A lot of people are betting their businesses on social media. I was in a client meeting where they were asking, how do we increase more sales from Instagram?  Well, you have to drive…

Faster – Better – Cheaper… Pick Two? Choosing The Right Customers For Your Business

Accountability, Branding, Client Expectations, Content Marketing, Generating Sales, Perfect Customers, Relationship Marketing, Story, Targeted MessagingLeave a comment

Let me ask you a question: Have you ever had to fire a client? Now, I’m sure as business, you’ve been fired. It’s happened to all of us, right? Heck, as an employee I’ve been fired. But have you ever had to fire a client? It’s tough. Because we’re in business to make money, right?…

LinkedIn Profile & How To Brand Yourself Better With It?

Accountability, Branding, Communication, Entrepreneurship, LinkedIn, Relationship Marketing, Value Proposition, Writing Content1 Comment

Today I’d like to talk about your LinkedIn profile. Now, chances are you have one, right? If you don’t, then get one. It’s really easy. Let me give you a couple of things to think about to get started. First and foremost, if you’re going to set up a LinkedIn profile, do it with a…

Are You Asking Yourself… The Reason I Am Doing This Is?

Accountability, Content Marketing, Customer Relationship Manager, Generating Sales, Information Marketing, Perfect Customers, Sales, Story, Time Management, Writing ContentLeave a comment

I’ve been in business for over 40 years, and over the last 18, 20 years I’ve been working in marketing other companies to their perfect clients. One of the first questions I ask them is, “Who is your perfect audience?” Now, I get one of two different answers. It’s either, “I can identify that person,”…

How-To Inspire Your Customers To Buy From You?

Accountability, Client Expectations, EMail Marketing, Follow-Up, Perfect Customers, Relationship Marketing, Sales, Targeted MessagingLeave a comment

Let me ask you a question. What inspires you? What gets you excited? What gets you uplifted? What gets you energized? Sometimes these are tough questions, but I do this thing every single day. In the morning, I do a quote of the day. At the end of the day, I do a caption contest.…